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Agency: 
Published/Aired: 
November 2008
Description: 
Advertising Agency: TBWA\MAP, Paris, France
Executive Creative Directors: Sébastien Vacherot, Manoelle Van der Vaeren
Art Director: Stéphane Lecoq
Copywriter: Alban Pénicaut
Art Buyer: Vanessa Barbel
Advertiser's Supervisor: Alain Serrie
Account Supervisors: Jocelyn Jarnier, Christelle Delarue
Director: Philippe Gamer / Fred Remuzat
Producer: Alexandre Calogeropoulos
Post-production image: Space Patrol / TBWA ELSE Christian Delhaye
TV Post-production: TBWA ELSE / Severine Damolini
Sound: TBWA ELSE/ Alexandre Fay-Keller – Fabrice Pouvreau, Valery Pellegrini
Music: M83 / EMI France

Comments (42)

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Highest Rated

ralphstieber's picture
ralphstieber
Activity Score 136

Brilliant. perfect. best.

sumsum's picture
sumsum
Activity Score 615

great

john doe's picture
john doe
Activity Score 1571

so perfectly done. 10/10!
And a sure winner at Cannes.

Guest commenter's picture
Guest commenter

fantastic

bvital's picture
bvital
Activity Score 198

awsome, thumbs up guys

stitchy's picture
stitchy
Activity Score 779

on of the best animations i ve ever seen...

BRILLIANT

SeanMartin's picture
SeanMartin

A somewhat shaky start, but it certainly gets at you by the end. Lovely.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

ermete's picture
ermete

goosebumbs! love it great work

dshott's picture
dshott
Activity Score 475

The shot at the end makes it, the shot and the shot I mean. Do you know what I mean? They both make it. The shots.

Lip's picture
Lip
Activity Score 234
snolet's picture
snolet
Activity Score 104

Wow. A very very nice movie version of the print campain they made earlier ( http://adsoftheworld.com/media/print/pain_without_borders_africa )

I don't know if Snickers will also make their own movie version? ( http://adsoftheworld.com/media/print/snickers_treadmill )

Awsome, magnifique, très très beau, brillant. J'adore.

kgeiger's picture
kgeiger
Activity Score 7287

Has it ever been clarified who was first with this idea? TBWA or BBDO?

corre!'s picture
corre!

wonderful ending

Boccioni's picture
Boccioni
Activity Score 149

GREAT!

As long as your having fun at the end of a beating.

shrek12's picture
shrek12
Activity Score 206

F'n amazing in everyway. The bar has now been raised much higher.

Guest commenter's picture
Guest commenter

just LOVED IT!! sicerlyy damn perfect, idea and execution wize, APPLAUSE!

Barbara M.'s picture
Barbara M.

Génial! C'est super bien fait, un grand BRAVO!

AEQR's picture
AEQR
Activity Score 36

This is the kind of work that inspires. Bravo!

everartz's picture
everartz
Activity Score 7609

for some of us pain never stops... you can stop it, its the time to help the Palestinians against the raging jews...

wonderful work...
--
Everartz

| Everartz |

Adada's picture
Adada

Just can't help watching again and again...

Marcus Fenix's picture
Marcus Fenix

At 0:40 he presses the A button and takes cover. Stop-and-pop kid, stop-and-pop.

Guest commenter's picture
Guest commenter

very good concept,and amazing ending
that's one of the best ad.

Blueprint's picture
Blueprint
Activity Score 94

Excellent!

COPY CHILE's picture
COPY CHILE

AWESOME. RUDE. KNOCK OUT FOR THE
BLINDNESS.

Six Gun Saga's picture
Six Gun Saga

Perfect.Cannes Winner for sure.

Hind Nawar's picture
Hind Nawar
Activity Score 6

Once again TBWA put tears in my eyes... and whenever i think that this is their best work ever they exceed my expectation by far... Thank for making this business an honorable and respected one.

Guest commenter's picture
Guest commenter

The conveyor belt is totally done before.

manu adithya's picture
manu adithya
Activity Score 82

excellent! great...

r.'s picture
r.

Amazing!

As long as we keep great work for great causes!

Cheers!

r.

kiottogs's picture
kiottogs
Activity Score 8

realy amazing!!!!

Guest commenter's picture
Guest commenter

AMAZINGLY well DONE. Clear message & touching.

Guest commenter's picture
Guest commenter

Lovely stuff.

Guest's picture
Guest

great~~~~~

Philip Bulley's picture
Philip Bulley
Activity Score 3

@Guest commenter (not verified) on Sat, 2008-12-06 05:38.

Stop whining.

So what if the conveyor belt has been used before?!! The colour red has been used before, animated characters have been used before. It's what you do with it that counts. And if you ask me, they have done something special with it. Lion worthy for sure.

Guest's picture
Guest

excellent. but the miracleous ad like this never repeat.

Guest's picture
Guest

excellent message!

Guest's picture
Guest

P E R F E C T / THE BEST AD OF ADSOFTHEWORLD

Guest's picture
Guest

AGREED!!!

Guest's picture
Guest

very moving, great work

derya's picture
derya
Activity Score 302

ıt has powerfull effect

Emre's picture
Emre
Activity Score 27

perfect

AkiraS's picture
AkiraS
Activity Score 3

Came back to watch this ad a few times now. Beautifully done with real impact. Best ad I've seen.

ralphstieber's picture
ralphstieber
Activity Score 136

Brilliant. perfect. best.

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