KIA Soul: Share Some Soul
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Steve Yee
Senior Copywriters: Greg Buri, JC Abbruzzi
Senior Art Directors: Basil Cowieson, Tim Delger
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Producer: Jennifer Mersis
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Management Supervisor: Jill Jagger
Director of Strategic Planning: David Measer
Strategic Planner: Armando Potter
Production Company: Anonymous Content
Director: Mark Romanek
Director of Photography: Jeff Cutter
Executive Producer: Dave Morrison
Line Producer: Suzie Greene Tedesco
Choreographers: Rich+Tone
Editing House: Union Editorial
Editor: Jim Haygood
Executive Producers: Michael Raimondi, Megan Dahlman
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Visual Effects: Method, Los Angeles
Executive Producer: Gabby Gourrier
Head of Production: Stephanie Gilgar
VFX Producer: Mike Wigart
VFX Supervisor: Nordin Rahhalie
Sound Design: Brian Emrich
Audio Mix: Eleven
Mixer: Jeff Payne
19 Comments
That's a lot of fun!
What hath God wrought
really...It made me smile which means I m gonna remember it
Adweek is bashing this hamsters installment, but I have to disagree. It's the best KIA commercial I 've seen so far (not being however a particular fan of the hamsters campaign).
I go for viral.
This is awesome. It's funny and memorable. Hard to make that car look cool, but this does a pretty good job.
it doesn't make anything for the brand or the product, but at least its funny.
I agree with you that it doesn't make anything for the brand or the product, but I did not find it that funny at all.
I have to disagree.
- in the middle of the tech war.
- the music says: "It's about, everybody having good time"
I guess it says a lot about the product.
Ad or die.
Car sucks. Ad is awesome. Too bad they both aren't.
really like it!
Ad or die.
Not bad, but nowhere near as good as the original commercial with the Black Sheep song.
I quite agree. It's very entertaining but not as inspired as the first.
Funny...
... and oh so subtly targeted ;)
Will Think for Salary
I'm literally and totally shocked that someone can like this crappy, naive, not-funny-at-all-in-no-dimension, boring ad. It's a piece of art to turn action movie with special effects into boreeeeeeeeeedom. And this terrible music killed it. I am aware that it looks like "hating", but that's my honest point of view. Really – this is terrible.
http://www.mixcloud.com/miko1aj/
Though I love this ad, I'm not certain if the intended target audience can be swayed to buy a car that looks like that.
Stupid.
i love it...
its pure entertainment. And a great continuation of the campaign "a new way to roll".
keep rolling ;)
i love it...
its pure entertainment. And a great continuation of the campaign "a new way to roll".
keep rolling ;)