Kia Soul: Michelle Wie

Michelle Wie exemplifies everything Kia stands for – challenger spirit, superior performance and of course, terrific style. So, it seemed like an obvious choice to sponsor her and tell that story. The TV spot shows an antiquated country club – exemplifying everything we’ve come to associate with “old world golf” – that’s pleasantly disrupted when Michelle Wie arrives. Like Kia to the automotive category, Michelle brings a refreshing, youthful energy to the world of golf in a way that’s never been seen before. The music, Kid Sister’s, “Pro Nails,” helps reinforce that idea. To pull off the TV effort, D&G enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman.

Advertising Agency: David&Goliath, Los Angeles, CA, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director: David Cuccinello
Associate Creative Director: Napper Tandy
Art Director: Todd Parker
Copywriter: Mike Van Linda
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Art Buyer: Andrea Mariash
Broadcast Production Company: Anonymous
Director: Mark Romanek
Executive Producer: Dave Morrison
Director of Photography: Bryan Newman
Producer: Scott Kaplan
Broadcast Editing House: Spotwelders
Editor: Michael Heldman
Executive Producer: David Glean
Print Production Company: Ink & Oranges
Photographer: Douglas Fisher
Producer: Will Taylor

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9 comments

kalpesh78's picture
kalpesh78
2582 pencils

nice.

ideas....30 minutes nahi toh free.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Nice? Man, I didn't like it. It's so fake, people with 10 times better cars stunned by that Kia and that legally blonde-like girl.

Audi did a whole better job in this direction
http://www.youtube.com/watch?v=4rzQI1D1zPI

Guest's picture
Guest

I didn't like it...but I get why it works. That audi commercial is a totally different market and that legally blonde-like girl is hitting a specific audience. Agencies work with their clients, not for a product the have wet dreams about.

KubaLibre's picture
KubaLibre
77 pencils

That legally blonde girl is Michell Wie, one of top women pro golfers. But otherwise I do agree... This ad wouldn't convince me to switch my Bentley for Kia

clayology com's picture
clayology com
235 pencils

Nothing so great about it..But i like the music!:)

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture
Guest

cute new hamster that is

capywriter's picture
capywriter
5513 pencils

cute new hamster that is

Guest's picture
Guest

the nike logo was in the way LOL.....gee

jaos's picture
jaos
40 pencils

This ad would have made sense in the days before Tiger Woods; golf hasn't been seen as "white and old" for about 15 years now.

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