Kia Soul: Hamsters
Advertising Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: Laurenne Sala, Colin Jeffery, David Cuccinello, Todd Rone Parker
Copywriters: Mike Van Linda, Sean Vij, Tim White
Producer: Carol Lombard
Account Executives: Russell Wager, Brook Dore, Jill Jagger
Radical Media Director: Tarsem
Director of Photography: Brendon Galvin
Executive Producers: Frank Scherma, Tommy Turtle
Editing House: The Whitehouse
Editors: Ben Stephens, Justin Beere
Producer: Justin Kumata
EFX House: Framestore , U.K.
Artists: Tim Osborne, Dan Seddon, Paul Jones, Michele Fabbro, Jabed Kahn, Nicklas Andersson, Santi Colomo
Producer: Michael Stanish
Sound Design: The Lodge
Audio Mix: Wave, U.K.
Mixer: Tony Rapaccioli
14 Comments
I think I've made my opinions quite clear on the press side to this campaign, and my thoughts on the TV spot are pretty much the same. The sad thing is, while there has to be a better thing to say about the car than "you won't be like everyone else when you're driving it", people will probably love the cute dancing hamsters and remember this ad.
Compared to that butt ugly car, the hamster wheels looks stylish. I'd rather drive on than the KIA. Good attempt to make the most of a hideous product though.
A new way to roll, r u serious??? I guess 3 copywriters weren't enough to come up with a better tagline, or at least something less literal. The spot is well shot, started very nice, but I think it could have a better line.
Not bad. I mean, try walking in the agency's shoes, stuck with an ugly car with a pompuous name.
http://adsoftheworld.com/media/print/budget_rent_a_car_car
Stewart Little is back (Is this weird car for real?)
i dint like it, it doesnt work for me.. this idea doesnt sale at all...
every new car is new to ride... but you should display the unique quality of it.. not just say "new way to roll". it seems this car doesn't have anything good and unique in it, to talk about.
just write: duh! u seemz jealous of nice work dude... its always easy to criticise... try appreciating :) or comeup wth somethign better thn tht... tht am sure u cant
Creativity is a natural extension of our enthusiasm
Predictable and the mouse's car doesn't is a good idea.
really like the song used for the commercial,who,s the artist and what,s the title of the song ,that the hamstersare listening to in the car on the i pod,just a d.j who likes the song.
Cute advertisement!
anyone knows the name of the music?
Get real all you losers above, this is a really well executed fresh idea, nice one