Kia Sorento & Sportage: Conquer winter
Advertising Agency: Innocean, Canada
Creative Director: Gerald Schoenhoff
Art Director: Jon Lane
Copywriter: Brendan Sack
Agency Producers: Melanie Lambertsen, Tara Hall
Production Company: Spy Films
Director: Ruairi Robinson
DP: Newton Thomas Sigel
Visual Effects: The Embassy
Editor: Chris Van Dyke, School Editing
Sound Design: RMW

9 Comments
What happen to the ending? Let down...
I agree.. Would have been better to have the Kia car pass the competitor car and have it get trashed to pieces.
I agree with your agreement. Kia's need to stick in a second model ruined the ad. I bet the agency lost the battle on that one. It didn't have to be a dud.
Winter is leftover CGI of a miserable tree? Shame, this could have been great. Not to mention the obvious, the client insisting on putting a family inside the car, in a script that was never supposed to have a family inside the car.
"Winter is leftover CGI of a miserable tree?" I can't stop lol'ing XD
I agree with your comment this could've been great.
Perfect time to run errands... or go to the bathroom.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
why not? I like it
http://www.behance.net/Mammoths-Not-Dead
Entertaining and well executed.
well done.