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Share Some Soul

Agency: 
Published/Aired: 
August 2011
Description: 
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Steve Yee
Senior Copywriters: Greg Buri, JC Abbruzzi
Senior Art Directors: Basil Cowieson, Tim Delger
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Producer: Jennifer Mersis
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Management Supervisor: Jill Jagger
Director of Strategic Planning: David Measer
Strategic Planner: Armando Potter
Production Company: Anonymous Content
Director: Mark Romanek
Director of Photography: Jeff Cutter
Executive Producer: Dave Morrison
Line Producer: Suzie Greene Tedesco
Choreographers: Rich+Tone
Editing House: Union Editorial
Editor: Jim Haygood
Executive Producers: Michael Raimondi, Megan Dahlman
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Visual Effects: Method, Los Angeles
Executive Producer: Gabby Gourrier
Head of Production: Stephanie Gilgar
VFX Producer: Mike Wigart
VFX Supervisor: Nordin Rahhalie
Sound Design: Brian Emrich
Audio Mix: Eleven
Mixer: Jeff Payne

Comments (19)

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Highest Rated

markitomesquita's picture
markitomesquita
Activity Score 31

i love it...
its pure entertainment. And a great continuation of the campaign "a new way to roll".

keep rolling ;)

morse's picture
morse
Activity Score 17364

That's a lot of fun!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nude Copy's picture
Nude Copy
Activity Score 1054

really...It made me smile which means I m gonna remember it

Temple's picture
Temple
Activity Score 11337

Adweek is bashing this hamsters installment, but I have to disagree. It's the best KIA commercial I 've seen so far (not being however a particular fan of the hamsters campaign).

nepotiums's picture
nepotiums
Activity Score 251

I go for viral.

Troll's picture
Troll
Activity Score 672

This is awesome. It's funny and memorable. Hard to make that car look cool, but this does a pretty good job.

italocr88's picture
italocr88
Activity Score 260

it doesn't make anything for the brand or the product, but at least its funny.

kleenex's picture
kleenex
Activity Score 43493

I agree with you that it doesn't make anything for the brand or the product, but I did not find it that funny at all.

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

I have to disagree.

- in the middle of the tech war.

- the music says: "It's about, everybody having good time"

I guess it says a lot about the product.

Ad or die.

bgajus08's picture
bgajus08
Activity Score 134

Car sucks. Ad is awesome. Too bad they both aren't.

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

really like it!

Ad or die.

YJ's picture
YJ
Activity Score 374

Not bad, but nowhere near as good as the original commercial with the Black Sheep song.

allison Cadogan's picture
allison Cadogan
Activity Score 12

I quite agree. It's very entertaining but not as inspired as the first.

purshotham's picture
purshotham
Activity Score 457

Funny...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

... and oh so subtly targeted ;)

The Jobless Writer
Will Think for Salary

miko1aj's picture
miko1aj
Activity Score 3086

I'm literally and totally shocked that someone can like this crappy, naive, not-funny-at-all-in-no-dimension, boring ad. It's a piece of art to turn action movie with special effects into boreeeeeeeeeedom. And this terrible music killed it. I am aware that it looks like "hating", but that's my honest point of view. Really – this is terrible.

allison Cadogan's picture
allison Cadogan
Activity Score 12

Though I love this ad, I'm not certain if the intended target audience can be swayed to buy a car that looks like that.

dbor's picture
dbor
Activity Score 1455

Stupid.

markitomesquita's picture
markitomesquita
Activity Score 31

i love it...
its pure entertainment. And a great continuation of the campaign "a new way to roll".

keep rolling ;)

markitomesquita's picture
markitomesquita
Activity Score 31

i love it...
its pure entertainment. And a great continuation of the campaign "a new way to roll".

keep rolling ;)

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