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Kia Optima: Sweet Dreams

Advertising Agency: David&Goliath, LA/London/Toronto, Canada
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director: John Battle
Copywriter: Noah Phillips, Linda Knight
Art Director: Joseph Danluck
Executive Producer, Managing Director: Carol Lombard
Executive Producers: Christopher Coleman, Paul Albanese
Agency Producer: Mary Ellen Duggan
Production Company: Park Pictures, Bicoastal/London
Director/DP: Lance Acord
EP/Owner: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Producer: Pat Frazier
Production Designers: Tom Foden & Colleen Atwood
Editorial: Rock Paper Scissors, Bicoastal
Editor: Angus Wall
Editorial Executive Producers: CL Weaver & Cassie Hulen
Editorial Producer: Esther Gonzalez
Editorial: Spinach
Editor: Adam Bright
VFX, Finishing & Color Correction: d train fx
Lead VFX Artist & Colorist: Ben Gibbs
2D Artist: Casey Price
2D Artist: Yosh
2D Artist: Andy Edwards
2D Artist: Lauren Riedel
Executive Producer: Dan Connelly
VFX Producer: Bernadette Castillo
Post Producer: Shannon Preece
Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Senior Producer: Adrea Lavezzoli
Sound Design: Amber
Sound Designer: Johannes Hammers
Audio Post: Lime Studios, LA
Mixer: Mark Meyuhas
Aired: December 2010

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6 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Very pretty but very old idea and possibly the safest, oldest and most unoriginal tag you could choose.

LeeHarvey's picture
LeeHarvey
3045 pencils

At the risk of being called an old sentimental fool; I like this spot. The way it's produced, the actors, lov' it.

Glut's picture
Glut
3947 pencils

Old idea, bad execution.

CommandZ's picture
CommandZ
2472 pencils

A bit threadbare in the idea department but nice production value and nice casting from young boy to grown adult.

thedesignaddict's picture
thedesignaddict
5340 pencils

The sentiment is nicely captured, and the message is clear. Good resolve too.

A few people call this an 'old idea' - well, I've never seen this manifestation before in the category.

Guest's picture
Guest

Typical idea about dream, not new

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