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Michelle Wie

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Published/Aired: 
September 2010
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Michelle Wie exemplifies everything Kia stands for – challenger spirit, superior performance and of course, terrific style. So, it seemed like an obvious choice to sponsor her and tell that story. The TV spot shows an antiquated country club – exemplifying everything we’ve come to associate with “old world golf” – that’s pleasantly disrupted when Michelle Wie arrives. Like Kia to the automotive category, Michelle brings a refreshing, youthful energy to the world of golf in a way that’s never been seen before. The music, Kid Sister’s, “Pro Nails,” helps reinforce that idea. To pull off the TV effort, D&G enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman.

Advertising Agency: David&Goliath, Los Angeles, CA, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director: David Cuccinello
Associate Creative Director: Napper Tandy
Art Director: Todd Parker
Copywriter: Mike Van Linda
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Art Buyer: Andrea Mariash
Broadcast Production Company: Anonymous
Director: Mark Romanek
Executive Producer: Dave Morrison
Director of Photography: Bryan Newman
Producer: Scott Kaplan
Broadcast Editing House: Spotwelders
Editor: Michael Heldman
Executive Producer: David Glean
Print Production Company: Ink & Oranges
Photographer: Douglas Fisher
Producer: Will Taylor

Comments (9)

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Highest Rated

jaos's picture
jaos
40 Activity Scores

This ad would have made sense in the days before Tiger Woods; golf hasn't been seen as "white and old" for about 15 years now.

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