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KFC: The New Big

Advertising Agency: Draft FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Officer: Doug Behm
Art Director: Mike Lyons
Copywriter: Tyler Hattery
Executive Producer: Ivo Knezevic
Editorial: Union Editorial
Editor: Alex Hagan
Editorial Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Finish: Company 3
Production Company: Wondros
Director: David O. Russell
Executive Producer: Gina Zapata
DP: Mauro Fiore
Producer: Helga Gruber

Published: 
March 2012

8 comments

andylefty's picture
andylefty
4535 pencils

Not funny enough.

vote4pedro's picture
vote4pedro
4601 pencils

I don't get why FCB's work is so bad. They have good enough clients. And Chicago is a decent enough place to live. Can they really not hire any halfway decent creatives?

Hadrons's picture
Hadrons
5985 pencils

I don't like this approach.
White is the new Black, Little is the new Big, Nerd is the new Cool.

With this approach the new Smart is stupid...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Andrej's picture
Andrej
656 pencils

"With this approach the new Smart is stupid..."

*ahem* Diesel.

Temple's picture
Temple
11280 pencils

All 3 commercials are mediocre. I like the food shots though. Here is a proposal to KFC: since you are never going to break creative ground, why don't you just fill it with food shots for 30 seconds.

CommandZ's picture
CommandZ
2494 pencils

David O. Russell doesn't have much to work with in these. What a waste of talent.

kleenex's picture
kleenex
40296 pencils

The best ad of the three was the 70's ad.

Meredith Singh's picture
Meredith Singh
397 pencils

David O Russell directed this?!?!?!?! What??!?!?!?!?

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