KFC: So good

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Alexa Craner
Copywriter: Irene Styger
Agency Producer: Liske Van Tubbergh
Production Company: Bouffant
Director: Erik Van Wyk
Producers: Shannon Gloyne, Melina McDonald
Executive Producer: Melina McDonald
DOP: Tim Pike
Sound: Universal/”Your Song” original by Ellie Goulding/Louis @ Produce Sound
Post Online: Sinister Post/Pudding/Blade
Post Offline: Upstairs Post

July 2011


talkingisfree's picture
2710 pencils

Love this as a piece of film. It's a big pity it ends with KFC. There's no link, there's nothing...

atb2005's picture
13561 pencils

I find it funny when brands like KFC, McDonald's, etc start making schmaltzy spots like this one. Let's all celebrate obesity. It's interesting that the people in this spot don't look like they regularly eat at KFC.

ivan's picture

I eat junk food regularly and I'm still slim. It's not the junk food that makes people fat. It's too much food. You can get fat from eating healthy food too. :)

Nike Diesel's picture
Nike Diesel
13589 pencils

Spot on!

Temple's picture
11323 pencils

Very poignant with excellent song selection.

kleenex's picture
41102 pencils

I say that ad is better than this one.

I still like the KFC ad though.

Boxey's picture
8881 pencils

The Viagra ad makes sense for the product. This one doesn't. "I'm hungry," slapped on at the end has nothing to do with anything.

madalinr's picture
4 pencils

It's not slapped. The whole dance is playing. They get tired. Haven't you heard any child coming tired from playing outside, begging for food? For me, it's the best emotional ad this year.

donau's picture
104 pencils



historica's picture
110 pencils

it's awesome...

madalinr's picture
4 pencils

It doesn't matter if the idea was done for other products, as long they are addressing different needs. If it works here as well, why not? The purpose is to sell, not to make something nice to look at and original.

abake's picture
1264 pencils

I agree with talkingisfree, the link is tenuous at best.

Geimima's picture
824 pencils

love the song.. but it's bit scary when you find two kids on the bed..

life is a playground

Troll's picture
672 pencils

Great ad. Lovely song. Reminds me of the Levi's campaign.
Pity it's for a bucket of greasy, fried chicken bits.

I have some questions.
Are they brother and sister? Were they agoraphobic?

All that said, I enjoy watching this ad.

Nike Diesel's picture
Nike Diesel
13589 pencils

*I changed my vote

jenni84's picture
5 pencils

Why does everyone think this is really good?!?!? It's terrible! We've been debating whether it's a joke for about half an hour and now realised it's not. It's like a big mishmash of previous John Lewis ads - this overrules anything nice about the execution. And the insight is rubbish - KFC is with you through life? I don't think so.

jenni84's picture
5 pencils
mujerendiagonal's picture
84 pencils

I really like the film but KFC? Has nothing to do at all with anything!

silvertongue's picture
555 pencils

Rip-off of Levi's Dangerous Liaison (amongst others) and a very tenuous link to the product. It's still shot nicely but ultimately this ad fails.

ClickAndRun's picture
48 pencils

Wtf with KFC?

Kiroux's picture
35 pencils

I love this advert, very moving. BUT I have to agree with everyone else ... what does KFC have to do with it?

Log in or register to post comments