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KFC SA: Head

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Fran Luckin, Graham Lamont
Art Director: Peter Little
Copywriter: Sanele Ngubane
Other additional credits: Tsakane Mhangwani, Sithabile Maphumulo, Thabang Butelezi
Aired: January 2009

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37 comments

Guest's picture
Guest

AWESOMEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

Guest's picture
Guest

eeeeeeeeeewwwwwwwwwwwww!!!!!!!!!!!

crisis's picture
crisis
189 pencils

Could have cut that down a bit, no?

Guest's picture
Guest

I agree with you...can be cut. TV ads in Africa are usually longer, maybe because TV media are cheaper compared to USA, Europe or Asia. Good work from Africa i think Africa will do well at Cannes this year i have seen good work from South Africa, Mozambique, Kenya, Reunion, Uganda, Mauritius, Angola....and this is good news for the continent!!!!!

Guest's picture
Guest

is this a joke? well, it might be funny, CAUSE THAT KID'S STARVING TO DEATH!!!!! no so cool...

Ag's picture
Ag
305 pencils

I love the idea... But not the direction... The story could have been told better .

adsrule's picture
adsrule
181 pencils

nice one.

Guest's picture
Guest

lool, couldn't be better!

Guest's picture
Guest

Could have been done better. "Everybody used my head as a napkin." Okay, but a) there's only one guy using your head as a napkin, and b) you don't have anything on your head that would actually mop up grease (like hair). Maybe if everybody used your dreadlocks as a napkin it would make more sense.

But oh, KFC, wow that's so good I don't want to wipe my hands on some kid's head anymore, I want to lick them instead. Couldn't there have been a stronger contrast? How about, if instead of wiping a kid's head, the guy has a beautiful wife who licks his hands clean after he's done eating, and at the end he won't let her. Throw some sex in there, it's the only way to save this one!

Overall I see the point they were trying to make but AWFUL execution in my opinion. 2/10.

silvertongue's picture
silvertongue
548 pencils

FYI, wiping your hands on a the head of a kid is an African tradition: it establishes them as your junior and is meant to give them good luck for the future.

Rabubi's picture
Rabubi
560 pencils

Please think before you make comments like this. You don't know the cultural history.
But yes, it's too long.

Guest's picture
Guest

dnt diss the ad just bcoz u dnt undrstand it, its the belief thats among the zulu culture that if u wipe oily stuff on yo head then u'l have more cows.

and the sex shit, whats with that? this ad is for everyone and is played even when the kids are watching, think straight before commenting next time!!

Guest's picture
Guest

Nice work, well done Ogilvy SA!

Guest's picture
Guest

Nice work, well done Ogilvy SA!

Guest's picture
Guest

Did Ogilvy make most of the comments here?

Guest's picture
Guest

Ohhh, i like this one, really funny! :) Well done!

gnr44's picture
gnr44
2 pencils

Realy funny...child abuse?

Guest's picture
Guest

you know what, it's kind of edgy this. it could almost be a metaphor for something nasty. but it's not. I defy anyone to not watch this from start to finish first time round. it's very original and pretty damn good

Guest's picture
Guest

Absolutely awesome!

Blair Semenoff's picture
Blair Semenoff
651 pencils

Well if that's really a tradition there than that's a great ad.

Guest's picture
Guest

Just FYI, the one on TV is much shorter, but the message still comes through.

kgeiger's picture
kgeiger
7085 pencils

This is Africa.

Guest's picture
Guest

And this is a great work from Africa done by a great agency. I love the idea...more please !!!!

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

Strategically wise and creatively pleasing. It's finger lickin' good...

http://theegift.blogspot.com

Now... inspire me!

koldkrash's picture
koldkrash
2 pencils

When I saw this ad, I loved it spot on. Good work people.

Guest's picture
Guest

If it has got a cultural connect then fine else it's easy!!

Guest's picture
Guest

Who shot it????

gmint7's picture
gmint7
2685 pencils

:::J:::

whats with the guy rubbin on foot? dont think we need that?

:::J:::

karan raghav's picture
karan raghav
210 pencils

nice concept.

LoveSounds's picture
LoveSounds
125 pencils

LOVELY!

Guest's picture
Guest

I love this one, reminnds me of home...hope they get it at cannes cause it deserves one...

owsianka's picture
owsianka
103 pencils

HORRIBLE :(

Guest's picture
Guest

good idea but i guess to long for the though...

Guest's picture
Guest

forcefully

Guest's picture
Guest

As an African and understanding the culture and what this means.....it resonates! I really had to see it once and got it and still could recall the brand. Well done for such a great work...... you've really done us proud! You one of the few that can come with original ideas!

sharonjackson's picture
sharonjackson
131 pencils

Well done, funny, intriguing for us North Americans. I liked it.

SJackson

Guest's picture
Guest

Good Execution. Very close to the slogan. I liked it very much

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