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Kenya Breweries Limited: Responsible drinking

Life goes on when you're gone. Stay alive. Don't drink and drive.

Advertising Agency: 5ive Limited, Nairobi, Kenya
Creative Director: Jonah Otieno
Art Directors: Anthony Mogaka, Dorcas Mumo
Copywriter: Jonah Otieno
Designers / Illustrators: Maksud Ali, Victor Mutali
Production house: What's good productions
Account Manager: Caroline Ndirangu
Published: December 2013

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4 comments

morse's picture
morse
15046 pencils

Strange premise. Isn't it a good thing that live goes on for those who are left behind?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gluebrand's picture
gluebrand
119 pencils

Idea is to look at it from the perspective of the deceased, who you could avoid being if you don't drink and drive. We like to think that family and friends will mourn us forever if we die, but the truth we choose not to deal with is that eventually even those closest to us will move on after our passing. This is what we're trying to get them to understand in regard to mortality but specifically in this situation where you can control it, as long as you don't drink and drive, you never give your friends the chance to move on or replace you.

kleenex's picture
kleenex
25642 pencils

not feeling this ad.

Ranvetta's picture
Ranvetta
2 pencils

Immortality, or death in plain language is real. However it is not something that consumers relish being reminded of. It is negative; and you never want to associate a brand with negativity. Yes, this is a don't drink and drive campaign but I dare say there are other more creative ways ways of tackling this than this death in your face approach. As a brand owner you may have the responsibility to run this campaign but you certainly don't want to scare your consumers in the process

Ranvetta

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