An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.
Film advertisment created by Ogilvy, China for Johnson & Johnson, within the category: Fashion.
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