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A diary written by a vagina

Agency: 
Published/Aired: 
September 2011
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Description: 

An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

Advertising Agency: Ogilvy Raynet, Beijing, China
Executive Creative Director: Li Dong
Production Company: The Colony / The Shanghai Job
Director: The Colony
Director of Photography: Shu Chou
Producer: Colin Lai
Post Production: Afterparty
Post producer: Jenya James
Sound Design: Nylon Studios

Comments (8)

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Highest Rated

allisse's picture
allisse
3 Activity Scores

That's a complex approach for a vagina diary. It gave me a sense of gravity and I don't think it should be this way. It could work just fine for the people who love the abstract in everything. On the other hand I found the idea of the website where women can talk about their intimate issue is great, women need that.

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