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A diary written by a vagina

Agency: 
Published/Aired: 
September 2011
Description: 

An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

Advertising Agency: Ogilvy Raynet, Beijing, China
Executive Creative Director: Li Dong
Production Company: The Colony / The Shanghai Job
Director: The Colony
Director of Photography: Shu Chou
Producer: Colin Lai
Post Production: Afterparty
Post producer: Jenya James
Sound Design: Nylon Studios

Comments (8)

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Highest Rated

allisse's picture
allisse
Activity Score 3

That's a complex approach for a vagina diary. It gave me a sense of gravity and I don't think it should be this way. It could work just fine for the people who love the abstract in everything. On the other hand I found the idea of the website where women can talk about their intimate issue is great, women need that.

Healthy with the right candida diet

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Will there be a penis based sequel?

Advertising @ chinaSMACK
http://advertising.chinasmack.com

morse's picture
morse
Activity Score 17364

It's pretty. I liked this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43473

no nudity???

adlee's picture
adlee
Activity Score 4

Pretty.But music is so unexpected.

Glut's picture
Glut
Activity Score 3937

different approach until the tulip appears....

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

few good things.

Hadrons's picture
Hadrons
Activity Score 6017

Too long & too philosophical for vagina.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

allisse's picture
allisse
Activity Score 3

That's a complex approach for a vagina diary. It gave me a sense of gravity and I don't think it should be this way. It could work just fine for the people who love the abstract in everything. On the other hand I found the idea of the website where women can talk about their intimate issue is great, women need that.

Healthy with the right candida diet

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