Johnson & Johnson Gyno: A diary written by a vagina
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An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.
Advertising Agency: Ogilvy Raynet, Beijing, China
Executive Creative Director: Li Dong
Production Company: The Colony / The Shanghai Job
Director: The Colony
Director of Photography: Shu Chou
Producer: Colin Lai
Post Production: Afterparty
Post producer: Jenya James
Sound Design: Nylon Studios
8 Comments
Will there be a penis based sequel?
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It's pretty. I liked this one.
What hath God wrought
no nudity???
Pretty.But music is so unexpected.
different approach until the tulip appears....
few good things.
Too long & too philosophical for vagina.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
That's a complex approach for a vagina diary. It gave me a sense of gravity and I don't think it should be this way. It could work just fine for the people who love the abstract in everything. On the other hand I found the idea of the website where women can talk about their intimate issue is great, women need that.
Healthy with the right candida diet