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Johnson & Johnson Gyno: A diary written by a vagina

An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

Advertising Agency: Ogilvy Raynet, Beijing, China
Executive Creative Director: Li Dong
Production Company: The Colony / The Shanghai Job
Director: The Colony
Director of Photography: Shu Chou
Producer: Colin Lai
Post Production: Afterparty
Post producer: Jenya James
Sound Design: Nylon Studios

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8 comments

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Will there be a penis based sequel?

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morse's picture
morse
15028 pencils

It's pretty. I liked this one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25588 pencils

no nudity???

adlee's picture
adlee
4 pencils

Pretty.But music is so unexpected.

Glut's picture
Glut
3947 pencils

different approach until the tulip appears....

Insidetheeyes's picture
Insidetheeyes
558 pencils

few good things.

Hadrons's picture
Hadrons
5743 pencils

Too long & too philosophical for vagina.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

allisse's picture
allisse
3 pencils

That's a complex approach for a vagina diary. It gave me a sense of gravity and I don't think it should be this way. It could work just fine for the people who love the abstract in everything. On the other hand I found the idea of the website where women can talk about their intimate issue is great, women need that.

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