Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”.
Clio Key Art
Photo Highlights from 2016 Clio Key Art AwardsRead More
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
Los Angeles Kings on Harnessing Fandom to Grow the Game of HockeyRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More