Marc Herremans

December 2010
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Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”.

Advertising Agency: BBH, London, UK

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Wordnerd's picture
6692 Activity Scores

uhhhh... wonder how many fates like his are alcohol related...
is this really the right brand for a spot like this?