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Marc Herremans

Agency: 
Published/Aired: 
December 2010
Description: 

Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”.

Advertising Agency: BBH, London, UK

Comments (13)

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Highest Rated

Wordnerd's picture
Wordnerd
Activity Score 6692

uhhhh... wonder how many fates like his are alcohol related...
is this really the right brand for a spot like this?

Guest's picture
Guest

SOO touching

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18550

Whoa.

dodi077's picture
dodi077
Activity Score 37

I loved Harvey Keitel's piece, but this one is tough!

krautland's picture
krautland
Activity Score 3216

very compelling story. while cynics might suggest it doesn't sell the brand I say it does. what you do with your money says something about you and they are supporting a very worthy athlete.

Guest's picture
Guest

amazing

Guest's picture
Guest

Unfortunetly this reminds me of don`t drink and drive ad (the one that said that Johnnie Walked)

Guest's picture
Guest

Like

Oblabla's picture
Oblabla
Activity Score 298

almost made me pour a tear.. touching ad and has a great moral.

Oblabla.wordpress.com

Guest's picture
Guest

this is messed up on sooo many levels. (shaking my head).

Guest's picture
Guest

It's amazing and touching...

jengibre00's picture
jengibre00
Activity Score 4

cool!

Vision_Vi's picture
Vision_Vi
Activity Score 104

really great ad

Wordnerd's picture
Wordnerd
Activity Score 6692

uhhhh... wonder how many fates like his are alcohol related...
is this really the right brand for a spot like this?

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