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Johnnie Walker: Marc Herremans

Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”.

Advertising Agency: BBH, London, UK
Via: creativecriminals

13 comments

Guest's picture
Guest

SOO touching

CrackerJackWorks's picture
CrackerJackWorks
13005 pencils

Whoa.

dodi077's picture
dodi077
37 pencils

I loved Harvey Keitel's piece, but this one is tough!

krautland's picture
krautland
3220 pencils

very compelling story. while cynics might suggest it doesn't sell the brand I say it does. what you do with your money says something about you and they are supporting a very worthy athlete.

Guest's picture
Guest

amazing

Guest's picture
Guest

Unfortunetly this reminds me of don`t drink and drive ad (the one that said that Johnnie Walked)

Guest's picture
Guest

Like

Oblabla's picture
Oblabla
298 pencils

almost made me pour a tear.. touching ad and has a great moral.

Oblabla.wordpress.com

Guest's picture
Guest

this is messed up on sooo many levels. (shaking my head).

Guest's picture
Guest

It's amazing and touching...

jengibre00's picture
jengibre00
4 pencils

cool!

Vision_Vi's picture
Vision_Vi
104 pencils

really great ad

Wordnerd's picture
Wordnerd
6660 pencils

uhhhh... wonder how many fates like his are alcohol related...
is this really the right brand for a spot like this?

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