Johnnie Walker: Keep Walking, Brazil

Advertising Agency: NEOGAMA/BBH, Brazil
Creation: Alexandre Gama
RTVC: Maxie Fox, Fernanda Crespo, Tico Cruz, Marcos Camurati
Production house: Gorgeous & Zohar Cinema
Director: Peter Thwaites
Producers: Isabelle Tanugi, Anna Hashmi
Photography: Joost van Gelder
Editing: Bill Smedley / Work Post Production
VFX: Angus Kneale, Robert Petrie, Gavin James Wellsman, Camila de Biaggi / The Mill
Sound Production: Big Foote Brazil
Planning: Eduardo Lorenzi, Luciano Eugenio, Emanuel Spyer
Media: Luciana Schwartz, Gabriela Azevedo, João Paulo Ferraz
Account Management: Silvia Tommasini, Oleg Loretto, Guilherme Fracaro
Approval: Tânia César, Leandro Medeiros, Gustavo Hila
Brazilian Adaptation: Full Frame

October 2011


The JACK's picture
438 pencils


hmaffia's picture
745 pencils


morse's picture
17002 pencils

Great idea and special effects.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NicoCiego's picture
1033 pencils

wicked fx!

mellowart's picture
36 pencils

good job...

sambuca's picture
1066 pencils

besides of a really nice ad, why are they smiling instead of screaming?

sirvan's picture
29860 pencils

Ha! I was thinking the same thing.

"Why the hell aren't these people freaking out and running for their lives?!??!?"


"I love some things, and don't love some other things."

frgraphix's picture
18 pencils

awesome :)

Faysal Nasir
Art Director

Nike Diesel's picture
Nike Diesel
13431 pencils

Pretty impressive.

peggylize's picture
50 pencils

Amazing !!!

Fussy's picture
38 pencils

Very impressive but I miss the link.


Temple's picture
11283 pencils

I absolutely adore big ads but I fail to see the concept here. Is Johnnie endorsing somehow Brazil as a country? This is at least bizarre. Who is the giant who's been asleep? Our good friends from Brazil could enlighten us.

miko1aj's picture
3086 pencils

i think it's clear – Brazil is the sleeping giant referred to.

Fussy's picture
38 pencils

I know. But I meant the link between Brazil/giant and Johnnie Walker. I mean everybody could say the same thing. Isn't it so? But may be I'm missing something.


delba's picture
2 pencils

The film concerns a part of the brazilian national anthem that goes like this: "Giant by nature. You're beautiful, you are strong, brave colossus. And your future mirrors this grandeur." and we can also say it's about the moment that Brazil is going on: the economy is growing, it is a democratic and peaceful country, and besides all that still will host the next World Cup and the Olympics in 2016.

ladybug2535's picture
78 pencils

Thank you Delba for letting us know the significance. The ad makes much more sense in this context.

kleenex's picture
40310 pencils

I liked the FX...

Thomas Ferdinand's picture
Thomas Ferdinand
86 pencils

Geat production. cool

Taylormade's picture
408 pencils

Where's he going? Scotland? And where is he going to find a bottle of Scotch big enough? And is he going to use icebergs for ice? I need answers.

nepotiums's picture
251 pencils

The giant walks the earth.

GaboGabo's picture
106 pencils

great production for what? another walker?

Blashyrkh's picture
32882 pencils

What's the victims number?

web-reda's picture
2 pencils

good inspiration by shadow of colosus video game

ladybug2535's picture
78 pencils

The effects were great. It is an interesting and captivating ad. As far as the complaint that Johnny Walker has no connection to the ad, a lot of ads do this. Sometimes is works and sometimes it doesn't. Sometimes the ads just make you shake your head and ask "what was this advertising?" because they leave you with no clue. In this case, given that the giant has just gotten up and walked away there is more connection than most. Johnny Walker is a giant among liquors. Maybe after seeing their mountain get up and walk way all of the people are going to go out and get drunk. ;) I do have one criticism though, if the advertisors didn't want the people screaming and running away in fear (which I admit would totally change the tone of the ad) why didn't they look more in awe? That would have made the ad more impressive. They should have been like "WOW". Stunned. Awed. Even shocked. More like their God or their mythology just came to life type of reaction. The reaction shots left something to be desired. But man, what about the ecological damage? Just kidding, but if was me I'd miss having that mountain in my backyard.

ladybug2535's picture
78 pencils

Did anyone else notice that cable car going from the giant's shoulder to his knee? It just dawned on me that this is what he had in his hand that he set on the ground. Good attention to detail.

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