Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
John West: Row
Problems viewing videos?
Download latest Flash Player
Advertising Agency: CheethamBellJWT, Manchester, UK
Creative Director: Andy Cheetham
Art Director: James Ashworth
Copywriter: Andrew Dobbie
Director: Gemma Burditt
Published: June 2008
Delicious
Digg
Reddit
Comments
a truck would have been faster...
that's one great piece of ad!
i really like the song + the stop motion video which also deliveres the benefit of the product.
awesome work
...
e'ffing awsome ****
although I'm tired of seeing that video frame rate effect everywhere now, almost as annoying as when Toyota was doing that shakey camera thingy a while back.
Right, the frame rate effect. It's everywhere these days and it's getting in my nerves too.
If you had continued to read on, you'd have noticed that the "frame rate effect" that gets on your nerves isn't an effect at all. This entire ad was shot on Digital SLR and pieced together. Clever Stuff.
what ever its called, its over done... how about we call it, "That Overdone SLR effect"
i like the idea and the execution. the music is very emotional.
it's a pity that the fisherman works so hard to deliver fresh fish and people at tesco keep it frozen for a while :P maybe they should do a joint promotion with the Amigo character... fresh fish and fresh coffee in the morning :))
excuse me, i had to say this.
but i like this ad.
does anyone know the song? :)
really nice ad, love that stop motion effect.
Song is "Dragonfly" by M. Craft.
In reply to a few of the comments above:
The ad isn't using a video frame rate effect, it was actually shot on Digital SLR as still images. The boat was picked up and moved two feet between every frame. Then edited together at 25 frames per second.
The music is 'Dragonfly' by a band called M.Craft
Nice classic advert.
Oh dear. Oh dear oh dear. Is this 'creative' or plain old-fashioned theft?
http://www.youtube.com/watch?v=-_v_0C0kfJc&feature=related
The Director of the advert is Gemma Burditt.
The Director of the music video is the same Gemma Burditt.
You decide if it's 'theft' or not...?
its very good! the song is excellent, and the direction too.
‘Amateurs borrow, professionals steal.’
Excellent complementation! nice work.
love it. really nice direction..
Lovely spot. I've always liked John West commercials. This one almost makes you think that the tuna is handmade - a nice approach. Great stuff guys
Its a bit of a blatant steel though, could have moved it along
Strip. Strip. Strip.
I like the idea and the execution. the music is very emotional.
Annie_us
Great production...but not a great idea.
Beautiful ad. works for sure