John Smith's, No nonsense: Diner
Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years.
Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.
John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion.
Advertising Agency: TBWA\London, UK
Director: Danny Kleinman
Prod Comp: Rattling Stick
Creative Director: Al Young
Creative Teams: Gabriel Miller & Marcello Bernardi, Craig Ainsley & Fernando Perottoni
Producer: Jason Ayers
Planner: David Fryman
Acc Hand: Simon Alexander