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John Smith's: Antiques

The second in a series of new John Smith’s TV ads breaks today with actor, writer and comedian Peter Kay resuming his role as John Smith, the UK’s archetypal No Nonsense man. Bolton funnyman Kay returned to TV screens earlier this month in Diner where, on a night out with friends, his plain-speaking honesty about his dream date brought an innocent conversation with his screen wife – played by actress Alison Darling – to an amusing and unexpected conclusion. This time the verbal sparring takes place at an antiques fair, set in the grounds of an imposing country mansion. As Kay listens intently and impatiently to the resident art expert valuing a watercolour he’s taken along, a gathering audience waits with bated breath to hear how much it’s worth. But his dream of owning a rare masterpiece is dashed when the expert confirms the worth of the painting to be just £200 much to the disbelief and disappointment of No Nonsense man.

Advertising Agency: TBWA\ London, UK

Executive Creative Director: Mark Hunter
Creative Director: Al Young
Art directors: Marcello  Bernardi, Fernando Perottoni

Writers: Gabriel Miller, Craig Ainsley


Published: 
May 2010

7 comments

Hiperion's picture
Hiperion
3138 pencils

UK advertising is in crisis of ideas, but it´s still one of the best.

capywriter's picture
capywriter
5509 pencils

I was expecting something really funny... bummer.

Hibon's picture
Hibon
3734 pencils

I agree with Hiperion maybe UK agencies should hire Brasilians and Portuguese creatives for new ideas.(they are doing pretty good)

Simple ideas are the best !

AssassinX's picture
AssassinX
1329 pencils

But the reality is.....no agency is recruiting @ the moment.......

:(

capywriter's picture
capywriter
5509 pencils

And I suggest Brazilian agencies hire UK creatives to check their spelling...

Hibon's picture
Hibon
3734 pencils

Agree... :-)

Simple ideas are the best !

Temple's picture
Temple
11243 pencils

It's brilliant. Brazilians need to spend 2 years in UK to at least try to understand british ads.

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