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John Lewis: Christmas 2013, The Bear & The Hare

iPad app: http://www.johnlewis.com/inspiration-and-advice/az-of-christmas/bear-a...

Advertising Agency: adam&eveDDB, London, UK
Executive Creative Directors: Ben Priest, Emer Stamp, Ben Tollett
Creatives: Aidan Mcclure, Laurent Simon
Producer: Anthony Falco
Assistant Producer: Catherine Cullen
Managing Partner: Tammy Einav
Account Director: Miranda Hipwell
Account Manager: Caroline Grayson

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14 comments

morse's picture
morse
15439 pencils

This is beautiful.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faissalo's picture
faissalo
733 pencils

Yes it's awesome

DesignDine's picture
DesignDine
1304 pencils

Lovely. Love John Lewis. :D

sacrilegend's picture
sacrilegend
1904 pencils

As a matter of principle, I refuse to tear up. I'm just...having trouble sticking to my principles, is all. This is outright stunning.

kleenex's picture
kleenex
26231 pencils

That was one GREAT AD....

YES this makes pencil #20000

talkingisfree's picture
talkingisfree
2569 pencils

Personally, I don't love that Disney look overall the illustration but the idea and the spot itself are great. Very beautiful and simple thought.

Nike Diesel's picture
Nike Diesel
13339 pencils

i love it.
disney = xmas where i come from ;)

Mr. The Bear's picture
Mr. The Bear
233 pencils

Same opinion ...

Bear It

barroso's picture
barroso
84 pencils

The making of is even better https://vimeo.com/78254514

Nike Diesel's picture
Nike Diesel
13339 pencils

real nice. excellent message and delivery.

Ainat's picture
Ainat
76 pencils

Great. Lovely. Now feel the Christmas.

faissalo's picture
faissalo
733 pencils

Bear: "WHO THE FUCK WOKE ME UP"
The animals point at the hare.
Bear tears the hare to pieces and uproots the tree destroying everything in a horrifying frenzied sweaty rage.
Literally steaming, he walks back to bed.
VO: Never wake a hibernating bear no matter what the occasion. Enjoy christmas. Leave the bears alone.

Mr. The Bear's picture
Mr. The Bear
233 pencils

THANK YOU

Bear It

Mr. The Bear's picture
Mr. The Bear
233 pencils

First time I see Christmas as well, thanks to this video...wow

Bear It

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