Jillz Sparkling Apple Cider: Jillz Loves Football

Amsterdam-based ad agency, Pink and Poodle, launches a multimedia campaign for Jillz, Heineken’s sparkling apple cider brand. The campaign, Jillz Loves Football, uses the 2010 World Cup in South Africa as a unique catalyst to target a predominantly female audience. While the vast majority of men are looking forward to the World Cup, eager to see the football stars display their ball skills, the majority of women are interested in displays of a different nature all together. Responding to the female perspective, Pink and Poodle has created the Jillz Loves Football platform: a direct protest to FIFA’s man-made ban on player’s removing their shirts during goal celebrations. The result is a tongue-in-cheek viral film celebrating the male form. The 45-second viral starts out as a regular World Cup promo, but quickly transitions into slow-motion shots of players running around in all their shirtless glory. The viral film directs women to the Jillz Loves Football website (www.jillzlovesfootball.com), where they can sign the ‘Shirt Off Now!’ petition.

You can dowload shirtless photos of Ronaldo, Henry Thiery and VanPersie too.

Advertising Agency: Pink and Poodle Amsterdam, Netherlands
Strategy: Wencke van Amstel & Wouter Boon
Creative concept: Wencke van Amstel
Art direction: Wencke van Amstel & Daniel Samama
Copywriting: Gert-jan Munk & Tim de Waard
Account management: Marieke de Klein & Debra Al
Project management: Swantje Hoppe (tvc, photography & general) & Suzan Fluitman (online)
Photography: Ram (Umsjatka)
Photo image editing: Jan Hibma
Web: Wencke van Amstel (design) & MediaMonks (production,
consultancy, interaction design)
Seeding/blogging: Rocco (We Are First)
Executive producer: Swantje Hoppe
Service production: Cyclone Films (South Africa)
Director: Wencke van Amstel & Marc Kubbinga
Editor: Martin Heijgelaar
Music: Steve Johnsen & Joep Beving (Massive Music Amsterdam)
Sound studio: Nick Smith (Wave Studios)
Post-production: Hectic Electric