Jillz Loves Football

May 2010

Amsterdam-based ad agency, Pink and Poodle, launches a multimedia campaign for Jillz, Heineken’s sparkling apple cider brand. The campaign, Jillz Loves Football, uses the 2010 World Cup in South Africa as a unique catalyst to target a predominantly female audience. While the vast majority of men are looking forward to the World Cup, eager to see the football stars display their ball skills, the majority of women are interested in displays of a different nature all together. Responding to the female perspective, Pink and Poodle has created the Jillz Loves Football platform: a direct protest to FIFA’s man-made ban on player’s removing their shirts during goal celebrations. The result is a tongue-in-cheek viral film celebrating the male form. The 45-second viral starts out as a regular World Cup promo, but quickly transitions into slow-motion shots of players running around in all their shirtless glory. The viral film directs women to the Jillz Loves Football website (, where they can sign the ‘Shirt Off Now!’ petition.

You can dowload shirtless photos of Ronaldo, Henry Thiery and VanPersie too.

consultancy, interaction design)

Film advertisment created by Pink and Poodle, United Kingdom for Jillz, within the category: Fashion.

Comments (9)

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Highest Rated

Guest's picture

it doesn't about guys its seems about gays

morse's picture
Activity Score 17775

I'm a guy, so I'm not the target, but this looks a little cheap to me. :)

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Guest's picture

It's not the biggest cause ever to vote for, but it's fun!
I'm a girl :)

Guest's picture

Jillz loves j!zz.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Better if it was a girls sport.

KubaLibre's picture
Activity Score 78

Done before by danish as combined TV/Internet campaign see the inernet bit:

Geimima's picture
Activity Score 824

i'm so very agree with i'm a guy so i'm not the target. if celebration could be more manly then i'll vote for it.

life is a playground

paumarques's picture
Activity Score 1312

sencill pero totalment buit. no m'agrada.

Pau Marquès
(+34) 670 36 79 83

Hibon's picture
Activity Score 3736

I think rugby guys would doo better on this ad, soccer is cheap!!!!!!

Simple ideas are the best !

Guest's picture

it doesn't about guys its seems about gays