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Superstition

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Published/Aired: 
October 2010
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Description: 

In Serbia, people are very superstitious. They will go to extraordinary lengths to avoid a black cat, a ladder or anything related to the number 13. But sometimes, just sometimes, it’s a great excuse to have another round of Jelen beer.

Advertising Agency: Leo Burnett, Belgrade, Serbia

Comments (12)

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No need to judge it too intellectually... it's fun enough for a beer!

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