October 2010

In Serbia, people are very superstitious. They will go to extraordinary lengths to avoid a black cat, a ladder or anything related to the number 13. But sometimes, just sometimes, it’s a great excuse to have another round of Jelen beer.

Film advertisment created by Leo Burnett, Serbia for Jelen, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett, Belgrade, Serbia

Comments (12)

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Highest Rated

Guest's picture

No need to judge it too intellectually... it's fun enough for a beer!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, I love it. Still simple but not as simple as most beer humour. Cheers!

Guest's picture

Reminds me Shawn of the dead

LeroyChristian's picture
Activity Score 392

hahahaa yeah

Hibon's picture
Activity Score 3736

nice idea... but do you have to drink so much :-?

Simple ideas are the best !

Temple's picture
Activity Score 11337

Men love beer and women. Apart from this huge strategy error, the idea itself is mediocre, looks like an AA spot.

morse's picture
Activity Score 17775

Interesting insight. Creative beer ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

whitewhite's picture
Activity Score 251

got the idea with the first black cat instance....the other two were expected

Guest's picture

typical beer humor... another reason for one more mug...few things...

too long - too many messages (ppl in Serbia are superstitious, cat, ladder, 13... more reasons for another beer) - this reduced the impact of the advert, and you cannot determine which one will the audience remember.

most of these superstitions are known across the world, the script about serbia was not necessary and the cat and ladder too,..
could started with the young men finish the beer come out.. see 13 women (had good arousal content) count and get back for another.. and closed it with the simple humor, simple message.. some skin for young men to feel good about the product.. absolutely no serbia talk (just a mention of the word superstition with a closing line ).. missed a good opportunity to get into customers thinking head..


wanlui's picture
Activity Score 29

Love it!

Guest's picture

Men Know Why... Nice i really like it

Guest's picture

women love deer

Guest's picture

No need to judge it too intellectually... it's fun enough for a beer!