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Jelen Pivo: Superstition

In Serbia, people are very superstitious. They will go to extraordinary lengths to avoid a black cat, a ladder or anything related to the number 13. But sometimes, just sometimes, it’s a great excuse to have another round of Jelen beer.

Advertising Agency: Leo Burnett, Belgrade, Serbia

12 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe, I love it. Still simple but not as simple as most beer humour. Cheers!

Guest's picture
Guest

Reminds me Shawn of the dead

LeroyChristian's picture
LeroyChristian
392 pencils

hahahaa yeah

Hibon's picture
Hibon
3736 pencils

nice idea... but do you have to drink so much :-?

Simple ideas are the best !

Temple's picture
Temple
10860 pencils

Men love beer and women. Apart from this huge strategy error, the idea itself is mediocre, looks like an AA spot.

morse's picture
morse
16530 pencils

Interesting insight. Creative beer ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

whitewhite's picture
whitewhite
253 pencils

got the idea with the first black cat instance....the other two were expected

Guest's picture
Guest

typical beer humor... another reason for one more mug...few things...

too long - too many messages (ppl in Serbia are superstitious, cat, ladder, 13... more reasons for another beer) - this reduced the impact of the advert, and you cannot determine which one will the audience remember.

most of these superstitions are known across the world, the script about serbia was not necessary and the cat and ladder too,..
could started with the young men finish the beer come out.. see 13 women (had good arousal content) count and get back for another.. and closed it with the simple humor, simple message.. some skin for young men to feel good about the product.. absolutely no serbia talk (just a mention of the word superstition with a closing line ).. missed a good opportunity to get into customers thinking head..

cpsych...

wanlui's picture
wanlui
29 pencils

Love it!

Guest's picture
Guest

Men Know Why... Nice i really like it

Guest's picture
Guest

women love deer

Guest's picture
Guest

No need to judge it too intellectually... it's fun enough for a beer!

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