Jeep: Have fun out there

Advertising Agency: 99, Auckland, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Art Director: Raymond McKay
Senior Account Director: Matt Dickinson
Motion Graphics Artist: Joerg Fuchs
Television Producer: Vicky O’Leary
Retoucher: Michael Currie

August 2008


Kateter's picture
2029 pencils

wow, this was quick. I remember seeing this footage 2 weeks ago. now it's already an ad (fake?).

although relevant and nicely done I think it's too soon. let people forget about this catastrophe first and than start making an ad out of it. if I was one of the people who lost a home in this disaster I'd be pretty offended with this: call for having fun while I lost my house.

TrrrTrrr's picture
36 pencils

Right. But i like it. I feel the immediacy of it is what works here in a way. Jeep - safe. For people who haven't seen the footage without Jeep, this works fine.

Kateter's picture
2029 pencils

but here is not about safety... it's about fun (says so in the headline). that's what bothering me.
if it'd be safety I'd like it.

jazarah's picture
1262 pencils

nice one, i like it :)

RayRay's picture
4 pencils

You know

liar's picture
384 pencils

um...if this was not so controversial, this is a nice ad.

soysaucechicken's picture
62 pencils

does the SFX of people cheering bother anyone? othw i think it's great.

Neil Levy's picture
Neil Levy
314 pencils

if the sound effects are real (and i never saw the original footage) then they're fine. but if they're put in for the ad, then it cheapens the result. anyone saying "wow, that was awesome" feels a little fake and redundant. i don't think people would say anything if they were actually there. they'd be stunned. but you guys know better than me since i've never seen this footage before until now.

Kateter's picture
2029 pencils
JAG's picture
166 pencils

They all sound potted.

RayRay's picture
4 pencils

what does that mean? The footage and audio was real, nothing added but the Jeep.

Kefe's picture
53 pencils

This is Viral advertising at its best, wonder how much this cost to shoot, must have been a bit.

Log in or register to post comments