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Have fun out there

Agency: 
Published/Aired: 
August 2008
Description: 

Film advertisment created by 99, New Zealand for Jeep, within the category: Automotive.

Advertising Agency: 99, Auckland, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Art Director: Raymond McKay
Senior Account Director: Matt Dickinson
Motion Graphics Artist: Joerg Fuchs
Television Producer: Vicky O’Leary
Retoucher: Michael Currie

Comments (12)

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Highest Rated

Kefe's picture
Kefe
Activity Score 53

This is Viral advertising at its best, wonder how much this cost to shoot, must have been a bit.

Kateter's picture
Kateter
Activity Score 2029

wow, this was quick. I remember seeing this footage 2 weeks ago. now it's already an ad (fake?).

although relevant and nicely done I think it's too soon. let people forget about this catastrophe first and than start making an ad out of it. if I was one of the people who lost a home in this disaster I'd be pretty offended with this: call for having fun while I lost my house.

TrrrTrrr's picture
TrrrTrrr
Activity Score 36

Right. But i like it. I feel the immediacy of it is what works here in a way. Jeep - safe. For people who haven't seen the footage without Jeep, this works fine.

Kateter's picture
Kateter
Activity Score 2029

but here is not about safety... it's about fun (says so in the headline). that's what bothering me.
if it'd be safety I'd like it.

jazarah's picture
jazarah
Activity Score 1262

nice one, i like it :)

RayRay's picture
RayRay
Activity Score 4

You know

liar's picture
liar
Activity Score 384

um...if this was not so controversial, this is a nice ad.

soysaucechicken's picture
soysaucechicken
Activity Score 62

does the SFX of people cheering bother anyone? othw i think it's great.

Neil Levy's picture
Neil Levy
Activity Score 314

if the sound effects are real (and i never saw the original footage) then they're fine. but if they're put in for the ad, then it cheapens the result. anyone saying "wow, that was awesome" feels a little fake and redundant. i don't think people would say anything if they were actually there. they'd be stunned. but you guys know better than me since i've never seen this footage before until now.

Kateter's picture
Kateter
Activity Score 2029
JAG's picture
JAG
Activity Score 166

They all sound potted.

RayRay's picture
RayRay
Activity Score 4

what does that mean? The footage and audio was real, nothing added but the Jeep.

Kefe's picture
Kefe
Activity Score 53

This is Viral advertising at its best, wonder how much this cost to shoot, must have been a bit.

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