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JC Penney: Playground

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Creative Director: Judy Robinson
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Senior Producer: Betsy Schoenfeld
Executive Producer: Jill Meschino
Managing Director: Nancy Aresu
Account Director: Ann Carey
Account Supervisor: Kristen Bogusz
Account Executive: Arantza Urruchua
Executive Creative Director: Mike Wente
Sr. Art Director: Shiloh Gray
Jr. Art Director: Trinh Pham
Sr. Copywriter: Laurie Hollar
Sr. Copywriter: Alice Thomas
Copywriters: Ashley Glass, Mike Latshaw
Associate Director, Social Strategy: Lisa Baldini
Planning Director: Brett Barash
Developer: Gene Chan
Harvest Director: Baker Smith
Director of Photography: Bill Pope
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Matt O'Shea
Executive Producer: Zarina Mak
Producer: Laura Patterson
Editor: Maury Loeb
Published: August 2013

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3 comments

peshawa.sofy's picture
peshawa.sofy
145 pencils

Too long

whatjulesate's picture
whatjulesate
61 pencils

too forced...

jimkuz's picture
jimkuz
404 pencils

I like it a lot. Super delivery by the young lady,
and the fella in the background is goofy/cool.
Bottom line, makes me think -- Penny's got
some interesting/neat clothing.
And the little lady is likable -- makes me
feel good about & like Penny's a little more.

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