jbs mens underwear: No naked man

Your browser is not able to display this multimedia content.

Problems viewing videos?
Download latest Quicktime Player

Advertising Agency: &Co, Denmark

Here are the press advertisements as well.

Campaign 1: JBS Mens Underwear Rugby, JBS Mens Underwear Shave, JBS Mens Underwear Sofa.

Campaign 2: JBS Mens Underwear Nurse, JBS Mens Underwear Maid, JBS Mens Underwear Nun, JBS Mens Underwear Secretary.

Your rating: None Average: 7.4 (24 votes)

Comments

Submitted by addyhoch10 on Sun, 2006-12-10 04:48.

"men don't want to look at naked men" is a bad closing
not sure if men really want to look at a girl farting and doing these things
the basic idea is good and this would definitely work to get attention.
maybe it's slightly overdone...

Submitted by back2b on Sun, 2006-12-10 17:25.

Yeah, I agree it looks overdone.

But the idea to mix cereals with beer is great.

Submitted by drizae on Mon, 2006-12-11 04:58.

Yikes, thought the print ads were hot stuff, but the farting? Ewwwww.

pindaro's picture
Submitted by pindaro on Mon, 2006-12-11 20:22.

jajajajajajjaja

They probably over did it with the "manliness" and the closing is a bit off.....but I the girl "really" makes up for the downsides.

Submitted by crump on Wed, 2007-08-29 13:41.

MEN DON'T WANT TO BE STEREOTYPED.

Submitted by Jaba (not verified) on Wed, 2007-08-29 15:10.

This is the best mens underwear campaign I see.

Submitted by RT3 on Wed, 2007-08-29 16:24.

As a man, I can relate to the ad, and they are 100% right. Men do not want to look at other men in undies (for the most part). Chill Crump, it's just advertising. We live to do this shit, and it rocks.
www.rtrevino.com

Submitted by crump on Tue, 2007-09-25 01:08.

Live to do what? Stereotype in ads? We live to do good advertising. This is bad advertising (IMHO).

P.S. You can relate to this? Disgusting!

mattcrump.com

Submitted by denrae on Wed, 2007-08-29 16:49.

"We live to do this shit, and it rocks."

Speak for yourself buddy. I think this campaign is terrible.

_____

the worst creator will always be better than the best critic.

Submitted by Guest (not verified) on Wed, 2007-08-29 17:47.

It rocks, it´s a "manly" campaign for a manly brand. Then again it´s advertising, not world politics so it´s ok to stereotype to make a point.

Submitted by j2mango on Thu, 2007-08-30 00:39.

disgusing!
i will never buy this underwear

Submitted by Kav (not verified) on Thu, 2007-08-30 15:49.

Depart from the details, the idea was great. Well spotted. But I think while these guys are positioning their products in a classy manner with their photo ads, this ad is somehow strange and it makes me think it stems from a totally different attitude.

Submitted by the big idea (not verified) on Thu, 2007-08-30 20:42.

if she going fart at the end act like the stereotype needs a guy sitting on soft or girl smell the fart lol

Submitted by Algareto on Tue, 2007-09-04 10:29.

The farting wasn't neccesary

Submitted by RT3 on Tue, 2007-09-25 09:35.

Don't be such a hag crump, men are supposed to be disgusting (I think it comes with the genes) and if you were a starving student (like most great men), you definitly lived a couplle of these scenes. Not every ad has to be sophisticated or up-tight, I laughed my ass off as most of my peers surrounding my office (men, fags and women), and yes... we live to do this shit, even if it includes a stereotype ro two, their funny (look at Hollywood or adultswim). So grow a pair and leave the manicures for a week or so.
www.rtrevino.com