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Jameson Irish Whiskey: Lost barrel

Advertising Agency: TBWA\Chiat\Day New York
Chairman/Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
ACD/Copywriter: Erik Fahrenkopf
ACD/Art Director: Anthony DeCarolis
Executive Producer, Media Arts: Matt Bijarchi
Head of Broadcast Production: Ozzie Spenningsby
Art Producer: Julia Menassa
Letter Press: Peter Kruty
Print Producer: John LaFaso
Production Company: Biscuit Filmworks (Los Angeles)
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Scott Kaplan
New Zealand Production Company: Cherokee Films (Auckland)
Producer: Katie Kempe-Smith
Editorial House: Spotwelders
Editor: Brad Waskewich
Executive Producer: Tommy Murov
Music: Human
Effects: Framestore, London

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25 comments

kgeiger's picture
kgeiger
7051 pencils

Nice. But doesn't quite stack up against the competition.

miko1aj's picture
miko1aj
3097 pencils

great filmmaking.

Guest's picture
Guest

voice over kills it.

ricklongo's picture
ricklongo
1244 pencils

A big "lol wut" here.

Amazing filmmaking, but concept?

Guest's picture
Guest

I love this ad. It's one of the few that made me get up off the couch and go to the computer to find out who made it.

Guest's picture
Guest

I don't quite understands why when Jameson meets with the giant octopuss his first reaction is to push the barrel to the bottom and save his life and then he reaperas like a great hero. If the barrel was so important why he didnt fight the octopuss from the very beggining.

Guest's picture
Guest

its a really nice spot. go chiat!

dlue's picture
dlue
342 pencils

lol this is awesome... too many (most) drink ads take themselves way to seriously. This is pure whiskey pub talk

cheers,
dlue

Guest's picture
Guest

no idea. just lots of dough and a good advertising director that really wants to direct a movie.

hagemony's picture
hagemony
335 pencils

Yes, i agree with dlue's comment.

punk's picture
punk
182 pencils

A snapshot of the Irish spirit.

Done!

Guest's picture
Guest

fantastic spot. this is the kind of spot that got me into advertising. not reliant on technique to be cool. just good storytelling. wish i'd done it.

Guest's picture
Guest

Very good! Story telling. The nay sayer should learn what that means. Entertain people.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

By the time I scrolled down the comments message (w/o reading any), I forgot, What beer was it? ;-)

Guest's picture
Guest

that's funny, and true. same here.

Guest's picture
Guest

7/10
what i hate about it is that this spot tells the story about a real irishman fightin for his booze! and you give him that sorry little voiceover and music. damn!

Guest's picture
Guest

Directors version of this spot is sooo much better. Its 9/10 points. This one is 4/10.

kgeiger's picture
kgeiger
7051 pencils

Link?

Guest's picture
Guest

Wow! What a great story! Feels like the beginning to a crazy mystery movie. Very well shot, nicely decorated... this is 10/10 to me, no matter what you say.

Guest's picture
Guest

not impressed. just good production budget.

Guest's picture
Guest

Where do you find the Director's version?

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

http://tanvirhassanraju.carbonmade.com/

HHHHmmmmmmm craziest ads ever.....................ha ha ha.....love it

tanvir

Guest's picture
Guest

i love this ad. big idea is that jameson is a legendary irish whiskey. this makes me want to drink it

Temple's picture
Temple
9621 pencils

Very nice.

hkington's picture
hkington
12 pencils

Hey guys, like whiskey more than vodka, right? So vote for it http://coolometer.org/whiskey-vs-vodka

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