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Jalna Yoghourt: The Pot of Purity

Advertising Agency: In our time, Australia
Creatives: Grant Booker
Planner: Christine Blackburn / Red Spider
Producer: Amanda Cain
Animation: Fin Design & Effects, Sydney
Creative director: Grant Booker
Director of photography: Anna Howard
Creative: Christine Isaac
Producer: Anya Kruzmetra
Executive producer Emma Daines
Concept artist and designer: Andrei Juradowitch
Designer/motion compositor: Maxence Peillon
Flame artist: Christophe Allender
3D and VFX supervisor: Stuart White
3D team: Tom Corbett, Tim Streets, Philip Jackson, Philip Sloggett
Online editor: Luis Lu
Music: Elliott Wheeler / Turning Studios
Sound designer: Barry Stewart

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17 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice and effective. Product is in screen all the time.

Have to say this is done many times before thought.

munirgee's picture
munirgee
454 pencils

Nice, Simple, Direct...

toier's picture
toier
24 pencils

look like Cocacola factory TVC

Marlus Lau's picture
Marlus Lau
1806 pencils

Yes, and Honda´s new engine video. But what does it has to do with the print ads?

Notorious's picture
Notorious
631 pencils

thats the first thing that popped up in my head
i wonder,
haven't the (so called) creative ppl who worked on this s&%# seen the coca cola ad or perhaps heard about it
how could they release this non-sense

outsmart me, if you can

kgeiger's picture
kgeiger
7085 pencils

As far as FMCG goes, this is a pretty nice yoghourt advert.

cef's picture
cef
547 pencils

the message is "natural".
and they show it in a very clever way.
i like it...

Guest's picture
Guest

i think in pushing daisies...

nepstein's picture
nepstein
197 pencils

Anyone else notice that the final scene is a recreation of Dejeuner Sur L'Herbe by Manet? It's funny because they say "A little pot of purity" at the end, but during the time period that painting was considered to be quite impure.

frcxshw's picture
frcxshw
87 pencils

Would have been cool if she were naked (like in the Manet painting that was referenced) ;)

Guest's picture
Guest

it reminds me of the Honda ad ....

Guest's picture
Guest

reminds me of the Honda ad ....

epoc.mak's picture
epoc.mak
90 pencils

nice

Rattan Makkar

Notorious's picture
Notorious
631 pencils

this ad is too fast, even cows in this ad are super sonics.

S U C K S B I G T I M E

(hey cef, how about ya get a life instead of speakin non-sense?)

outsmart me, if you can

cef's picture
cef
547 pencils

(hey notorious, how about ya get a life instead of speakin non-sense?)

gmint7's picture
gmint7
2685 pencils

ignore him cef
someone cravin for attention..

:::J:::

gmint7's picture
gmint7
2685 pencils

it works.
i get the message

:::J:::

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