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Jaguar vs. Chicken parody

Published/Aired: 
December 2013

Jaguar vs. Chicken | Jaguar USA

Description: 

Magic Body Control? Jaguar prefers cat-like reflexes.

Film advertisment created by Spark44, United States for Jaguar, within the category: Automotive.

Comments (9)

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Highest Rated

Mr. The Bear's picture
Mr. The Bear
Activity Score 243

A premium brand playing the parody card? The truth is that Jaguar is positioning as the bad boy of the automotive industry #GoodToBeBad - so I believe this is part of the plan - just see the teaser for the Super Bawl commercial. Right or wrong I can't tell, when I first saw it I felt it was really wrong (this is illegal in the forest I live in) but Jaguar is a provocative brand whose communication was never great, at least this time people are talking about it and will remember it.

Bear It

glossy's picture
glossy
Activity Score 61

I like a parody, but I'm "meh" about this one. I'd also take a Mercedes over a Ford, I mean Jaguar, any day.

fermattei's picture
fermattei
Activity Score 95

I don't know... feels like is not the right tone for such luxury brand.

FM

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

I do too, take Mercedes over a ford any day, oh sorry, Jaguar

var24's picture
var24
Activity Score 2

Jaguar is not owned by Ford...it is owned by TaTa Motors

suresh90's picture
suresh90
Activity Score 620

Wow :) Its great parody :)

Mr. The Bear's picture
Mr. The Bear
Activity Score 243

A premium brand playing the parody card? The truth is that Jaguar is positioning as the bad boy of the automotive industry #GoodToBeBad - so I believe this is part of the plan - just see the teaser for the Super Bawl commercial. Right or wrong I can't tell, when I first saw it I felt it was really wrong (this is illegal in the forest I live in) but Jaguar is a provocative brand whose communication was never great, at least this time people are talking about it and will remember it.

Bear It

barroso's picture
barroso
Activity Score 84

really?

kleenex's picture
kleenex
Activity Score 46971

hahhaa...

Locpoc's picture
Locpoc
Activity Score 173

Funny.

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