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Jaguar: Jaguar vs. Chicken parody

Magic Body Control? Jaguar prefers cat-like reflexes.

Advertising Agency: Spark44, Los Angeles, California, USA / Mindshare Entertainment, NY, NY, USA
Creative Directors: Bruce Dundore, David Lang, Greg Manago
Art Directors: Jim Kowalski, Aris Piliguian
Copywriters: Ryan Moore, Russell Stein
Published: December 2013

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9 comments

glossy's picture
glossy
49 pencils

I like a parody, but I'm "meh" about this one. I'd also take a Mercedes over a Ford, I mean Jaguar, any day.

fermattei's picture
fermattei
67 pencils

I don't know... feels like is not the right tone for such luxury brand.

FM

Ayeyahyah's picture
Ayeyahyah
308 pencils

I do too, take Mercedes over a ford any day, oh sorry, Jaguar

var24's picture
var24
2 pencils

Jaguar is not owned by Ford...it is owned by TaTa Motors

suresh90's picture
suresh90
620 pencils

Wow :) Its great parody :)

Mr. The Bear's picture
Mr. The Bear
233 pencils

A premium brand playing the parody card? The truth is that Jaguar is positioning as the bad boy of the automotive industry #GoodToBeBad - so I believe this is part of the plan - just see the teaser for the Super Bawl commercial. Right or wrong I can't tell, when I first saw it I felt it was really wrong (this is illegal in the forest I live in) but Jaguar is a provocative brand whose communication was never great, at least this time people are talking about it and will remember it.

Bear It

barroso's picture
barroso
84 pencils

really?

kleenex's picture
kleenex
26231 pencils

hahhaa...

Locpoc's picture
Locpoc
173 pencils

Funny.

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