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Jack Link's Beef Jerky: Campfire

Advertising Agency: Carmichael Lynch, USA
Chief Executive Officer: Mike Lescarbeau
Chief Creative Officer: Jim Nelson
Group Creative Director: Brock Davis
Senior Writer: Scott Model
Senior Art Director: Anthony DiNicola
Director of Integrated Production: Joe Grundhoefer
Senior Integrated Producer: Freddie Richards
Director of Business Affairs: Vicki Oachs
Director of Account Management: Andrew Dauska
Account Director: Jenna Tietje
Account Leader: Andrew Pautz
Account Manager: Beth Myers
Senior Project Manager: Laurie Holtz
Production: Harvest Films/Santa Monica
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Executive Producer: Scott Howard
Head of Production: Rob Sexton
Producer: Brad Stevenson
Director of Photography: Bill Pope
Production: Cherokee Films, Milford, Auckland
Producer: Katie Kempe
Editorial: Spot Welders
Editor: Haines Hall
Assistant Editor: Paul Sabater
Executive Producer: David Glean
VFX/Online: Public VFX
VFX Supervisor: James Allen
Executive Producer: Kim Nagel
VFX Producer: Rachel Kaminek
Lead Flame Artists: James Allen and Brad Scott
Roto Artist: Julie Jang
Matte Painter: Chris Duncan
3D Animator: Tom Allen
Audio Mix: Lime Studios
Mixer: RohanYoung
Executive Producer: Jessica Locke
Film/Tape Transfer: Company 3
Colorist: Stefan Sonnenfeld

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9 comments

sirvan's picture
sirvan
29870 pencils

This whole campaign needed to be killed off a long time ago.

+++

"I love some things, and don't love some other things."

Tyronne King's picture
Tyronne King
32 pencils

this ad is funny I don't get the message strategy though

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't think its funny but agree on the latter.

besnik's picture
besnik
105 pencils

Hahaha, this one looks better than the other.

paumarques's picture
paumarques
1314 pencils

campanya notoria. res més.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

This campaign is Genius.

Guest's picture
Guest

Fucking brilliant work!! Love this campaign.

Guest's picture
Guest

It is so cool to be able to laugh your butt off and associate the brand with this awesome character....... Very funny.....award winning, it would have won hands down if played during the Super Bowl!!!

Guest's picture
Guest

The funniest of them all totally awesome. Love the campaign and the brand recoginition with the character. If you had waited to air this during the Super Bowl it would have won for best commerical. Thanks foe the silly funny humor during such economic rough times.

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