Advertising Agency: & Co. Copenhagen, Denmark
Creative Director: Thomas Hoffmann
Art Directors / Copywriters: Thomas Hoffmann/Martin Storgaard
Director: Martin Ahmund
Producer: Anne Mette Lund
Production company: &co. Productions
Aired: August 2010
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18 Comments
I liked the payoff because that showed something interesting, but the buildup was bad. What's with that voice anyway?
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beautiful first 55 seconds. the ending is somewhat disappointing. toy doll package is too much in my opinion. but to make it short: congrats, good work!
I think this was good. Really made an effect showing how depressed he was and at the end the humor unwraps itself. Goodjob.
-The Color of Life Depends on You-
good. and the girl toys are focking grrreat mate! check them out in their shops in real size.
men, this is horrible.. the music is the only kindagood stuff here.
awesome
nice footage. but become a girl toy? ehhh
this is presently running all over germany in cinemas and it's bothering the hell out of me. it's just not true. women don't look for men 'just for sex.' men wouldn't have a problem with that either. it's a constructed world, it's an alternate universe like it would only happen in an ad. in a word: it's contrived. now that in itself is not a dealbreaker but then you have to go all-out. if you want to create a world, it needs to be outrageous and fucking awesome and it better have flying pigs with poodle snouts. this doesn't. it's just a bit different and yet it veers off into implausibleland.
final gripe: the product doesn't do the premise justice. seriously? all that because of a jacket?
I do give them credit for trying to do something fun. I say go ahead and keep trying. it's good to see you have a client that lets you push them to be adventurous, but it's a long way until one of your ideas will actually be "I wish I had done that" quality. you know, like the playstation anthem or the mountain made out of people.
In case you didn't realize, it's obviously second-sense. You should not take it like it is truth, it's just turn the situation over to men. And it's kinda funny, but in my opinion, it should have been funnier, more unrealistic, and a lot more controversial on the "préjugés"... It's a good idea but it's not well managed, not strong enough. People will not get into it...
love it
This can't support the joke for more than 15 seconds. At one minute it's unbearable.
nicee.. i ad it to my blog:)
my blog: http://www.onlineandmobile.net/
oooohh. pure boy
Good ad... made me laugh:).... but I think the end it slightly rushed...
Love the role reversal and the satire.
Cognito Ergo Sum
niiiice
I fucking hate whispering. Please don't.
Nicely done.