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Jack Daniel's: Proud

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Executive: Chris Ferko
Business Manager: Maria Rougvie
Production: Brand New School, USA
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artist: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver
Original Music: The Lodge NY
Creative Directors: Eric Hillebrecht, Colin Thibadeau
Executive Producer: Sallie Moore
Producer: Heather Weisberg

9 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Oh man, such a cool animation. The product of profesionality, even the copy is good.

dumpinground's picture
dumpinground
22 pencils

nice

pinkads's picture
pinkads
116 pencils

Sin city Feel

_______________________
it's all in the head!!!

kgeiger's picture
kgeiger
7102 pencils

Hmmm... Even if this is nice, it seems as if whiskey brands are all jumping on the “history-telling” bandwagon... First Johnny Walker with "The Man Who Walked Around The World", then Jameson and "Lost Barrel" and now this...

Johnny Walker: http://www.youtube.com/watch?v=MnSIp76CvUI
Jameson: http://adsoftheworld.com/media/tv/jameson_irish_whiskey_lost_barrel

Madeinmelmac's picture
Madeinmelmac
116 pencils

i like art direction

paumarques's picture
paumarques
1314 pencils

m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

brandingworthspreading's picture
brandingworthsp...
648 pencils

The copy is great, but I expected more from Jack Daniel's. The animation is not lined-up with the brand identity..

Brain-Art's picture
Brain-Art
1101 pencils

Very Jack Daniel's, Excellent !!!

Ted Danson's picture
Ted Danson
20 pencils

Bad art direction, even worse copy. It's almost hard to totally f*ck up a client this cool. But they did.

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