Jack Daniel's: Proud

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Executive: Chris Ferko
Business Manager: Maria Rougvie
Production: Brand New School, USA
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artist: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver
Original Music: The Lodge NY
Creative Directors: Eric Hillebrecht, Colin Thibadeau
Executive Producer: Sallie Moore
Producer: Heather Weisberg

January 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Oh man, such a cool animation. The product of profesionality, even the copy is good.

dumpinground's picture
22 pencils


pinkads's picture
116 pencils

Sin city Feel

it's all in the head!!!

kgeiger's picture
7283 pencils

Hmmm... Even if this is nice, it seems as if whiskey brands are all jumping on the “history-telling” bandwagon... First Johnny Walker with "The Man Who Walked Around The World", then Jameson and "Lost Barrel" and now this...

Johnny Walker: http://www.youtube.com/watch?v=MnSIp76CvUI
Jameson: http://adsoftheworld.com/media/tv/jameson_irish_whiskey_lost_barrel

Madeinmelmac's picture
116 pencils

i like art direction

paumarques's picture
1312 pencils


Pau Marquès
(+34) 670 36 79 83

brandingworthspreading's picture
648 pencils

The copy is great, but I expected more from Jack Daniel's. The animation is not lined-up with the brand identity..

Brain-Art's picture
1101 pencils

Very Jack Daniel's, Excellent !!!

Ted Danson's picture
Ted Danson
20 pencils

Bad art direction, even worse copy. It's almost hard to totally f*ck up a client this cool. But they did.

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