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Jack Daniel's: As American As

Advertising Agency: Arnold Worldwide, USA
Creative Director: Wade Devers
Art Director: Travis Robertson
Copywriter: Bryan Karr
Producer: William Near
Prod Company: Prettybird
Director: Max Malkin
EPs: Kerstin Emhoff & Ali Brown
Editorial: Lost Planet
Editor: Max Koepke
Producer: Krystn Wagenberg
Telecine: CO3
Colorist: Tom Poole
Audio Post: audioEngine
Mixer: Rex Recker
Producer:Jessie Meade
Executive Producer: Sharon DiTullio-Tepper
Music: Gary Clark Jr.
Composer: Gary Clark Jr. "Bright Lights"
Sound Design: Lost Planet
Sound Designer: Max Koepke

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11 comments

morse's picture
morse
15028 pencils

So what's the message here? Jack is American, that's it?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Boxey's picture
Boxey
8885 pencils

So the CCO did this w/o any other creatives. If not, they should be credited.

pez's picture
pez
1718 pencils

Good lines...

Temple's picture
Temple
9621 pencils

Too nostalgic, seems to belong to another era.

lemonAd's picture
lemonAd
268 pencils

next jack I will be drinking will be so much more empowering

lemonAd's picture
lemonAd
268 pencils

@ Temple, well J.D has been around since 1866 :)

Corbeen's picture
Corbeen
1070 pencils

this 4 stars are for the harley in the commercial. everything else sucks, even the copy.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

Nike Diesel's picture
Nike Diesel
13339 pencils

Don't like it. Not even the idea is good.
Seems like I've seen this a hundred times before >> an US product with their pride, glory, "we build this country", "we are Amercian's", etc, etc, bla, bla, bla ...
Boring and repetitive.

Glut's picture
Glut
3947 pencils

bad idea, totally done and lazy.

AdBuzzer's picture
AdBuzzer
1168 pencils

I like the voice of the narrator. Apart from that, it seems like they intended to elevate JD into the American Brands' "hall of fame".
Does it mean JD has some problem with its brand image in its native market?

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