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J C Penney: Doodle heart

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Your rating: None Average: 9.6 (11 votes)

Advertising Agency: Saatchi & Saatchi, New York, USA

Comments

lamz's picture 214 pencils

I don't know where JC penney fits in all this little story, is it a back to school sale, I donno?
but hell I love it, cute cute cute..

JESSARIE's picture

They're selling their brand personality & it works!

:: dam ::'s picture

A little bit overacted at the end, but nice

nubloo's picture 528 pencils

Haha anybody notice the similarity of SH+CM to the creator's name? Esp when they cut the scenes exactly in the right moment. Very subtle, very cool!

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Draw a circle. Then, step out of it.

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Nubloo.com: for Creatives

copycomoelcopi's picture 800 pencils

that tune again! could it be even more cliché and predictable? i didn't like it.

pixelbomb1's picture 2599 pencils

predictable. where do i begin? C&H sugar sweet.

Sincerely,
Arnold Santillan
714-206-2459

Heidi's picture

I think the concept was cute (girl has a crush and draws the heart but is embarrased to be found out). But the execution was sort of dumb. She just sees it drawn everywhere, its not that clever or interesting, although the filming was well done and the girl is cute.

Julie 's picture

I really liked it. I thought at the end the girl felt empowered and isn't that what it's all about? Also, it was such an interesting twist that I am thinking maybe their clothes are a little more interesting than I would have thought them to be.
I will check it out. Will be interested in seeing what my 14 year daughter thinks of the ad. I will show her tomorrow.
Good job JC PENNY!

rajesh BS's picture

very cute ad

KelDon103105's picture

I thought it was a very cute an and everyone seemed to watch to whole thing so it did its job in promoting JCPenny.

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