itsUrcall: SMS

With a very limited budget, the "itsUrcall" campaign and its story grabbed the attention of local and national media, including the Globe & Mail. A few months later, the Government of Alberta announced a law to ban cell phone use while driving, which will come into effect in 2011. This online video was produced to complement the itsUrcall stunt from earlier last year, and drive even more awareness before this law kicks in: http://adsoftheworld.com/media/ambient/itsurcall_fake_memorials

Advertising Agency: CrackerJack, Calgary, Canada
Creative: Jack Adamson

January 2011


morse's picture
17103 pencils

The idea is clear, but it does look low cost.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
3086 pencils

Low or big – cost is matter of no consideration. It looks quite good, but I'm afraid that all such campaigns lack REAL power of convincing. Scaring is good idea in general, but i catch myself often on writing sms while drive and i know good campaigns about that. I think what should be really attacked is a matter of PROBABILITY. Everyone knows possible results of such behaviour and thinks that "it won't happen to me". This campaign tries to do this, but lacks REAL scaring.

Sdb's picture
1362 pencils

simple message, but the power is missing!

Glut's picture
3937 pencils

Something is missing!

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