The great transformation

December 2013
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Advertising Agency: Africa, Brazil
Copywriter: Aricio Fortes
Art Directors: Sergio Gordilho, Paulo Coelho
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Agency Producers: Rodrigo Ferrari, Alessandra Pais
Client Services: Celina Esteves, Rodolfo Campitelli, Heloisa Pupim, Bruno Barella
Media: Luiz Fernando Vieira, Francisco Custodio, Paulo Ilha, Pedro Eustachio
Planning: Ana Paula Cortat, Marina Pires, Gabriel Caramelo
Production Company: Killers
Director: Claudio Borrelli
Director of Photography: Ted Abel Pedro
Art Director: Marines Mencio
Executive Production: Julia Tavares
Editing: Claudio Borrelli, Marcelo Cavalieri
Post Production: Casablanca
Sound Production: Tesis
Sound Producers: Silvio Piesco, Marcos Vaz

Comments (4)

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Ghost of Tom Joad's picture
Ghost of Tom Joad
24 Activity Scores

I can't believe how they blatantly ripped off the idea from the last BBC's summer olympics campaign:

Sorry, but it's exactly the same idea: the country hosting the games becomes a stadium itself.

Someone should get fired for this.