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iPhone 4S: Santa

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Director: Chuck Monn
Creative Director: Chris Ribeiro
Associate Creative Director: Paula Cristalli
Art Director: Parker Grant
Senior Copywriter: Krista Wicklund
Agency Producers: Perrin Rausch, Alejandra Ravassa, Chelsea Larner
Production Co: Imperial Woodpecker
Director: Stacy Wall
DP: Peter Donahue, Jason McCormick
Editorial Co: Nomad Editing Company
Editor: Kevin Clark
Post Co: DTrain FX
Artists: Ben Gibbs

15 comments

andylefty's picture
andylefty
4539 pencils

Nice opportunity taken!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

A very entertaining and convincing display of it's product :)

morse's picture
morse
16547 pencils

Well done. Cute ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture
Spanky
4899 pencils

not a big idea. but a small, cute one.

Hadrons's picture
Hadrons
5991 pencils

nothing to write home about.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13389 pencils

Amusing and lighthearted. Excellent product demo.

simonds08's picture
simonds08
598 pencils

great, now santa is going to be late to bring me my ipad because he was playing angry birds

SF23's picture
SF23
13 pencils

cute, and a whole lotta festive bokeh!

Temple's picture
Temple
10883 pencils

As far as Apple demos go, interesting, but nothing more. Really.

mdb1974's picture
mdb1974
411 pencils

An ad that would have never have run during the Jobs era. A disappointing sign of things to come.

ella bergh's picture
ella bergh
112 pencils

good

Wordfruit's picture
Wordfruit
1023 pencils

In the context of past Apple advertising it would be difficult to get 'wow' responses.

But the film demos the product (effectively, I guess, though I don't know enough about the product), and of course it's timely :)

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good CHRISTMAS ad!

vote4pedro's picture
vote4pedro
4601 pencils

When I saw this, I expected it to be from Sprint, Verizon or at&t. Creatively, it would be good work for them. But a little subpar for Apple.

jackblack's picture
jackblack
2328 pencils

It's average for Apple. But nicely timed for the holidays.

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