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It Can Happen

Agency: 
Published/Aired: 
April 2011
Description: 
Advertising Agency: Leo Burnett, USA
Global Creative Director: Mark Tutssel
Executive Creative Director: Susan Credle
Creative Directors: Sarah Block, Eric Routenberg
Art Director: Sarah Block
Copywriter: Eric Routenberg
Executive Producer: Ron Nelken
Producer: Sean Pinney
Production Company: Anonymous Content
Director: Markus Walter
VFX / SPX: Method
Editorial: White House
Editor: Rick Lawley
Music Producer: Die Knodel

Comments (16)

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Highest Rated

brendansparrow's picture
brendansparrow
Activity Score 202

Engaging and funny, though I was disappointed with the copy. At first I thought it would have something to do with people struggling with statistics, the 'accidental investment' link seems a little tenuous imo.

Boxey's picture
Boxey
Activity Score 8881

good one.

jjf's picture
jjf
Activity Score 260

Took me the 2nd time through to accidentally see that the net has statistics lines, then I was "OHHHHHHHH so the blocks were graphs and charts". I couldn't see the tiny lil (indented, being silver doesn't help at all) writings next to the colourful stuff cuz the attention is at the disaster. Works once you see it twice. My fav was the first part :) Smack!

Temple's picture
Temple
Activity Score 11337

Nice to start the day watching an ad with an idea, good job.

sintra's picture
sintra
Activity Score 699

Nice one

Hiperion's picture
Hiperion
Activity Score 3138

Good work

SoCH_TO's picture
SoCH_TO
Activity Score 961

Funny

Live with Passion

TorstenM's picture
TorstenM
Activity Score 77

Made me smile:)

kleenex's picture
kleenex
Activity Score 43505

To me this ad just sucked.

dadada's picture
dadada
Activity Score 1720

why in all the situations a woman is present, except for the riding man? at first time i thought it refers to woman abuse.

Everybody is creative, be yourself.

Fidele H's picture
Fidele H
Activity Score 40

delivers the message in a cute way.. love it

mark3r's picture
mark3r
Activity Score 1949

This made me log in, so 10/10 for me.

YJ's picture
YJ
Activity Score 374

Yes, very well done. I really enjoyed this spot.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

What exactly is an 'accidental investment'? I find this notion very hard to rationalize.

jac12345's picture
jac12345
Activity Score 20

Good idea. Beautiful execution. Good job Leo, on taking on Susan Credle. It shows.

brendansparrow's picture
brendansparrow
Activity Score 202

Engaging and funny, though I was disappointed with the copy. At first I thought it would have something to do with people struggling with statistics, the 'accidental investment' link seems a little tenuous imo.

brendansparrow's picture
brendansparrow
Activity Score 202

Engaging and funny, though I was disappointed with the copy. At first I thought it would have something to do with people struggling with statistics, the 'accidental investment' link seems a little tenuous imo.

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