International Olympic Committee: Olympic spirit

Advertising Agency: Cole & Weber United, USA
Title: Olympic Spirit
ECD: Todd Grant
ACD/CD: Scott Fero
Sr CW: Jacob Baas
CW: Greg Lane
Executive Producer: Pete Anderson
Production Company: Nexus
Director: Johnny Kelly
Executive Producers: Charlotte Bavasso & Christopher O’Reilly
Producer: Christine Ponzevera
Animation: Nexus
Compositing: Nexus
Music: Shugo Tokumaru


munirgee's picture
454 pencils


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's nicely done but I just feel it would have worked better 15 years ago.

Honest Dave's picture
Honest Dave
233 pencils

More like 30

F.Abboud's picture
218 pencils

The TVC animation is very nice and I enjoyed watching it; now for the creative, true it gives you the feel of mid 90s; however, if you check the overall campaign, it has this look and feel; so it's not the TVC itself, it's the campaign theme as you can notice from the portal.

Apparently, and as Olympics state on their portal, "Continuing on the theme of The Best of Us, the graphics for the 2009-2010 campaign portray the values of Excellence, Friendship and Respect. The graphics were created in a collage-style, with each graphic element cut out of paper and then photographed" (if you remember the previous TVC for the Olympics, the animated one, where 5 athletes joined the world together by pulling the ropes)

You can search it on thebestofuschallengeDOTolympicDOTorg and the main portal of the OlympicsDOTorg

Prof's picture
1449 pencils

eye cancer

Quite really.

silvi's picture
4172 pencils

You don´t need 3d technologies for a decent animation.

Just Copy's picture
Just Copy
56 pencils

I don´t know what this ad is trying to tell me.

PERP's picture
433 pencils

Not appealing to me, and it is supposed to be communicating a very interesting and important event, it should have more soul, even on a short budget!

.: look for the green giant on the label :.

shahidali's picture
4069 pencils

baron pierre is no more. had he been around, he would have had a heart attack.


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