International Anti-Fur Coalition & Fur Free: Handbag

If only everyone could see the real cost of fur.

The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Romano Cardinal, Cameron Watson
Copywriters: Simon Lotze, Caitlin Cloete
Director: Anna Lize Mostert
Production Company: 7 Films
Published: December 2009

Related videos by Shutterstock


Guest's picture

OK, having a salad for lunch today.

TommyO's picture
1866 pencils

OK, I'll have a salad for lunch today.

Guest's picture

having a salad every day

alexander_bickov's picture
3279 pencils


cef's picture
547 pencils

good one

Guest's picture

It's faux fur, you can spot faux a mile away!

Guest's picture

Wow. Yes it has the usual guts associated with these type of ads, but kinda gets you in a different way! I like it. Nice work. Beautifully shot and styled.

Faux fur or not - suppose they have to use faux otherwise would kinda be defeating the point of the ads outcome..... yes?

Guest's picture

Makes me hungry for steak!

LeroyChristian's picture
392 pencils


Log in or register to post comments