International Anti-Fur Coalition & Fur Free: Handbag

If only everyone could see the real cost of fur.

The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Romano Cardinal, Cameron Watson
Copywriters: Simon Lotze, Caitlin Cloete
Director: Anna Lize Mostert
Production Company: 7 Films
Published: December 2009

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9 comments

Guest's picture
Guest

OK, having a salad for lunch today.

TommyO's picture
TommyO
1866 pencils

OK, I'll have a salad for lunch today.

Guest's picture
Guest

having a salad every day

alexander_bickov's picture
alexander_bickov
3279 pencils

Strong

cef's picture
cef
547 pencils

good one

Guest's picture
Guest

It's faux fur, you can spot faux a mile away!

Guest's picture
Guest

Wow. Yes it has the usual guts associated with these type of ads, but kinda gets you in a different way! I like it. Nice work. Beautifully shot and styled.

Faux fur or not - suppose they have to use faux otherwise would kinda be defeating the point of the ads outcome..... yes?

Guest's picture
Guest

Makes me hungry for steak!

LeroyChristian's picture
LeroyChristian
392 pencils

omigod

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