International Anti-Fur Coalition & Fur Free: Handbag
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If only everyone could see the real cost of fur.
The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur.
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Romano Cardinal, Cameron Watson
Copywriters: Simon Lotze, Caitlin Cloete
Director: Anna Lize Mostert
Production Company: 7 Films
Published: December 2009
9 Comments
OK, having a salad for lunch today.
OK, I'll have a salad for lunch today.
That's me!
http://blog.tapuz.co.il/wranger
having a salad every day
Strong
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
good one
It's faux fur, you can spot faux a mile away!
Wow. Yes it has the usual guts associated with these type of ads, but kinda gets you in a different way! I like it. Nice work. Beautifully shot and styled.
Faux fur or not - suppose they have to use faux otherwise would kinda be defeating the point of the ads outcome..... yes?
Makes me hungry for steak!
omigod