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Interior Club furniture salon: Elasticity

The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message "about the durable and elastic furniture upholster" with the elastic embossing of the sofa from the screen.

Advertising Agency: mfive creative group, Moscow, Russia
Creative Director/Copywriter: Marina Majorova
Art Director: Maksim Buchenkov
Production company: mfive
Director: Maksim Buchenkov (mfive)
Published: March, 2010

12 comments

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

Smart :)

Adaddicted's picture
Adaddicted
3435 pencils

Courageous attempt!

withalltherespects

tirthomitro's picture
tirthomitro
2764 pencils

truly out of the box

they showed me a picture & i laughed
dignity has never been photographed

satrianee's picture
satrianee
3748 pencils

way to go... excellent.

xcreativity's picture
xcreativity
2374 pencils

love it!! congrats!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Phil Lestino's picture
Phil Lestino
1682 pencils

boohoo......it won't play!

Brain-Art's picture
Brain-Art
1101 pencils

Great

silvi's picture
silvi
4172 pencils

Wooooow! Scary but good!!!!!!

mosho's picture
mosho
298 pencils

brilliant!

Appolonia's picture
Appolonia
298 pencils

really ...funny! like it

angieraj's picture
angieraj
428 pencils

Honestly I thought it was mediocre, I can see how it could create an impact on a movie screen, but the idea is hardly out of the world as such.

Cognito Ergo Sum

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