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Elasticity

Agency: 
Published/Aired: 
March 2016
Description: 

The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message "about the durable and elastic furniture upholster" with the elastic embossing of the sofa from the screen.

Advertising Agency: mfive creative group, Moscow, Russia
Creative Director / Copywriter: Marina Majorova
Art Director: Maksim Buchenkov
Production company: mfive
Director: Maksim Buchenkov (mfive)

Comments (12)

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Highest Rated

angieraj's picture
angieraj
Activity Score 428

Honestly I thought it was mediocre, I can see how it could create an impact on a movie screen, but the idea is hardly out of the world as such.

Cognito Ergo Sum

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

Smart :)

Adaddicted's picture
Adaddicted
Activity Score 3435

Courageous attempt!

withalltherespects

tirthomitro's picture
tirthomitro
Activity Score 2758

truly out of the box

they showed me a picture & i laughed
dignity has never been photographed

satrianee's picture
satrianee
Activity Score 3748

way to go... excellent.

xcreativity's picture
xcreativity
Activity Score 2374

love it!! congrats!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Phil Lestino's picture
Phil Lestino
Activity Score 1684

boohoo......it won't play!

Brain-Art's picture
Brain-Art
Activity Score 1101

Great

silvi's picture
silvi
Activity Score 4172

Wooooow! Scary but good!!!!!!

mosho's picture
mosho
Activity Score 298

brilliant!

Mohamed El Mahdy
www.sketchescs.com

Appolonia's picture
Appolonia
Activity Score 298

really ...funny! like it

angieraj's picture
angieraj
Activity Score 428

Honestly I thought it was mediocre, I can see how it could create an impact on a movie screen, but the idea is hardly out of the world as such.

Cognito Ergo Sum

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